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The front desk is a vital hub for beauty and wellness businesses: it’s where your staff schedules appointments, checks guests in and out, collects payments, and so much more. Setting the tone for a great guest experience starts here, too.

With the right technology, you can lessen the workload for your staff and help your salon or spa evolve the guest experience.  

The Zenoti platform enables self-service or automation for just about every interaction found at a front desk, from salon scheduling software and filling out digital forms to checking in, checking out, and paying. The platform boosts convenience and efficiency for front desk staff, too, freeing them up to offer a fabulous in-person experience starting with a friendly smile and welcome beverage when guests walk in the door.

See the top advantages of going receptionless with Zenoti in a 2-minute video.

Benefits of guest self-service

When you implement technology that helps guests connect with your salon or spa on the web, through a mobile app, or at an in-store kiosk, you position your business for:

1. Improved operational efficiency

Staff are relieved of phone calls and the tedium around appointment scheduling and guest paperwork.

  • Back-end admin work is reduced so that staff can rebook or even upsell during in-person check-outs and create a more welcoming experience for guests. An 85-center salon chain serving 150,000 guests per month saw a 50% gain in back-office efficiency after implementing Zenoti.
  • Staff time spent on intake paperwork is also reduced as 30% of guests are more likely to fill out digital forms on their personal devices before their appointment, speeding up check-ins and preventing front desk bottlenecks.
“Zenoti allowed us to eliminate our cash wraps. We’re able to stand side by side with someone and greet them and say hello. It helps us to have a much friendlier greeting experience, a lot less tied down to the front desk.”

– Bridgette Barbato,
Director of Studios, MiniLuxe, U.S. nail and beauty lounge

2. An optimal guest experience

Your staff works hard to pamper guests in the chair, but why stop there? Extend the pampering across every in-person touchpoint, starting from the moment guests arrive. Given that the in-person wait time is the most frustrating aspect of a salon or spa experience for 52% of guests, take the help of technology to minimize that pain. The Zenoti platform includes a customer mobile app so you can:

  • Eliminate a line at the front desk and in-person wait time for guests by offering self-check-in.
  • Help guests quickly schedule the same service with the same provider. With 2-tap rebooking from Zenoti, it’s fast and convenient for guests to rebook – all it takes is two taps on their smartphone.
  • Offer mobile payments for guests to check out and tip, with the option to auto-pay.
“We’re keeping costs down with a completely receptionless salon experience. With Zenoti, we’ve eliminated the friction of booking, checking in and out, paying and more. Overall, it’s seamless and completely represents our branding.”

– Jonny Levi,
Owner, Jonny Levi Studio, Greater Seattle Area  

3. More revenue opportunities

With a software platform like Zenoti, beauty and wellness businesses can generate more income when guests can do things online like book appointments, and purchase packages, memberships, and gift cards.

Zenoti survey data highlights the bottom-line impact when guests use the software platform to self-serve:

  • 20% higher average transaction value
  • 35% fewer no-shows  
  • 46% increase in retention from self-service booking

High rates of online booking also signal dependable business performance. In fact, nearly half of all appointments at high-performing salons and spas were booked online by guests.

Take these steps to go receptionless

Give your guests the convenience of online self-service. With the all-in-one Zenoti salon management software and spa management software, you can:

  1. Implement online booking, including recommended service upgrades and add-ons.
  1. Offer your guests a branded mobile app to interact with your business 24x7.  
  1. Provide an in-store kiosk for check-in and accurate wait times.

Going receptionless doesn’t equate to losing the human touch. On the contrary, reducing admin work expands staff capacity to provide a great in-person experience. And boosting convenience increases guest satisfaction leading to positive reviews for your business. With Zenoti software, you can leverage technology to help your staff work more efficiently and wow guests, all while generating additional revenue.

Note: Article metrics are from beauty and wellness businesses powered by Zenoti.

Video transcript: Go receptionless

In this digital world, customers want to do everything for themselves, whether it’s picking out tonight’s pad thai or picking a flight to Thailand. When it comes to touchless digital solutions for that new do or magnificent mani, Zenoti does what others can’t. The traditional booking experience means calling in to book, pre-appointment paperwork, and an endless front desk queue. Boo! There’s a better way for your guests, and for you!

Zenoti software solutions help you do more while doing less, without the front desk. Receptionless means guests can book anytime, anywhere – even when the lights are off. They can even fill out intake forms digitally to boot. And with Zenoti’s mobile magic, guests check in and settle up – tips, too – right from their phones. Phew!

Say adieu to long reception queues and games of front desk phone tag. Customers will love it, but what’s in it for you? Well, self-service booking increases your average booking price by 20% and builds out more predictable revenue. That additional income can be invested in your providers instead of typical overhead costs, thanks to receptionless taking up more of your day-to-day operations.

Zenoti even has a solution for walk-ins with smart kiosks that reduce guest turnaways by 14%. Walk-ins simply add themselves to the queue, pick a time, service, and provider, and go about their day until Zenoti sends them a reminder. And on their way out the door, Zenoti sends automatic nudges to request reviews. Post-COVID, businesses that leverage the mobile app for guests have experienced a 70% jump in guest feedback.

Going reception-less with Zenoti means 50% less back-end admin, 35% fewer no-shows, and totally safe, superbly satisfied guests. Need we say more? Say yes to receptionless with a digital customer experience from Zenoti – does what others can’t.


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Gita Mani
Senior Content Specialist
Gita helps brands find the right words for their messaging, with the customer’s best interests informing her approach. Being in nature is her favorite way to unwind.
Cullie Poseria
Senior Product Marketing Manager, Fitness
Coming from a healthcare family, growing up as a competitive athlete, and being trained as a filmmaker, and MBA, Cullie brings diverse experience to her storytelling and digital business-to-business product marketing. Her writing focuses on sharing trends and insights from her experience in software, entertainment, wellness, and fitness.

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