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2021 was an unusual year for the beauty and wellness industry. Businesses were trying to get back to normality after a year of uncertainty and lockdowns, while society was gaining the confidence to venture outside and enjoy some well-earned freedom.

Through clever use of apps and QR codes, technology helped businesses keep the lights on while ensuring social distancing in this “new normal.” But it can do so much more than that.  

As a business owner, one of your biggest goals is increasing your revenue. It’s how you can get better equipment, more staff, or a week on the beach to reward yourself for all your hard work!

Technology happens to be our thing, so we’ve taken the time to round up a few ways technology can help you make the most of these recent trends in customer behavior. In a nutshell:

  • Never miss an opportunity for an appointment again. Chatbots are there 24/7/365 to book in your guests.  
  • Guests are spending 40% more per visit (according to our Benchmarks data), so use technology to capitalize on every upselling opportunity.
  • Find new ways to utilize and promote your eCommerce store, to ensure your guests get their regular beauty products from you rather than the competition.

Check out the infographic below for a full breakdown of how technology can help you offer a great guest experience in 2022:

Infographic Using technology to level up your client

Best of all – most technology solutions only need to be set up once. After that, they’ll simply work in the background to delight your guests and boost your bottom line.

Need some help getting started? Speak to one of our consultants today.


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Emily Martin
Zenoti Copywriter
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.
Cullie Poseria
Senior Product Marketing Manager, Fitness
Coming from a healthcare family, growing up as a competitive athlete, and being trained as a filmmaker, and MBA, Cullie brings diverse experience to her storytelling and digital business-to-business product marketing. Her writing focuses on sharing trends and insights from her experience in software, entertainment, wellness, and fitness.

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