If you’ve ever walked past a Skin Laundry clinic – whether in a city like LA, New York, Scottsdale, or even Hong Kong – you’ve probably noticed the clean, inviting spaces and wondered how they came up with the name.
At the heart of their approach is a belief that caring for your skin should be as regular and refreshing as doing your laundry. Wash, rinse, repeat isn’t just a tagline – it’s their philosophy for long‑term skin health, and it has helped them build a devoted, globe-spanning community.
Brian Taniyama, Director of IT & Operations, shares how Skin Laundry, a category-defining leader in laser facials, brings this vision to life across their clinics – and why Zenoti is the brand’s engine.
Software as the operational core
When Brian describes Zenoti, he doesn’t call it a system or even a platform – he calls it “the center of everything” they do. From booking and client notes to communication and memberships, Zenoti gives Skin Laundry one connected hub. Without it, Brian says, the team would be “spread across multiple platforms, trying to do multiple different things.”
All-in-one software brings clarity and simplicity. Staff members onboard quickly. Guest records travel seamlessly between states. A client who lives in Los Angeles can pop into a New York clinic and be greeted with full context, history, and confidence. For a brand built on consistency and trust, this unified experience is everything.
Simplifying the complexity of a multi-state medspa
Operating a medical spa often means navigating regulations that vary by region. In one jurisdiction, only nurse practitioners can perform a treatment. In another, registered nurses or aestheticians may be eligible. Credentialing requirements differ. Compliance rules differ. Even supervision structures differ. For a business with dozens of clinics across the U.S., this could easily become an administrative tangle.
Zenoti removes that weight entirely.
By keeping track of staff permissions and clinic‑level differences, Zenoti supports an experience that remains consistent across the brand.
The result? Fewer operational roadblocks, smoother scaling, and an experience that maintains the same high standards coast to coast.
Zenoti’s AI Receptionist “never forgets about add-ons”
Communication tools are crucial for white-glove service delivery at Skin Laundry. With HyperConnect (Zenoti’s AI-powered phone system), staff can text, call, and message in ways clients prefer, all while accessing appointment history, notes, and communication threads in a single streamlined view.
Then there’s Zenoti’s AI Receptionist, which supports the front desk in those moments where in‑person guests must come first. It answers calls, handles rescheduling and booking, and consistently suggests add‑on services or remembers a guest’s preferred provider – bringing a welcome boost to both invoice totals and operational consistency.
What is a Skin Laundry laser facial?
A modern, efficient skincare reset – a quick, non-invasive treatment using gentle infrared laser light to cleanse pores, even out tone, and boost collagen. Lasting about 15 minutes, such facials leave skin clearer, brighter, and healthier with virtually no downtime.
Easy expansion and smart decision‑making
Growth is part of Skin Laundry’s DNA. With 53 U.S. clinics – and more on the way – the brand relies on Zenoti to keep operations smooth, consistent, and compliant as they scale. The software’s unified structure means adding new locations is no longer a time-consuming ordeal; it’s a repeatable, dependable process.
As for data, Zenoti offers deep dives via Analytics Plus and fast answers via AI assistant Zeenie. Managers and staff no longer wait for reports. They can get insights on demand and make decisions based on real‑time information.
Beyond the technology, Brian describes an alliance rooted in trust, experimentation, and ongoing improvement. Skin Laundry regularly tests new features, provides feedback, and helps shape what comes next. It’s a shared drive for innovation, devoted to great guest experiences.
“We feel like partners. Zenoti cares about our client experience as much as we do.”
– Brian Taniyama, Director of IT & Operations, Skin Laundry
Ready to see what Zenoti can do for your business?
If Skin Laundry’s journey sparks ideas for your own medspa – better communication, smoother operations, simpler scaling, or even your first foray into AI tools for your business – we’ll guide you through the process.
Take a tour of the platform or book a friendly, no‑pressure demo. We’d love to hear your goals and show you what’s possible.
