The mission at CLOVR Life Spa is simple: Make wellness inviting, accessible, and tailored to each guest. Offering restorative massages, skin-forward facials, nail care, and waxing, CLOVR creates spaces where guests can relax, rejuvenate, and connect with one another. They have access to perks like the Chill Lounge – a welcoming space that fosters a sense of community. Members can drop in and unwind on massage chairs, even without an appointment.
For this spotlight, we spoke with spa director Emily Hisler, who shared how CLOVR partners with Zenoti.
Marketing that meets clients at the perfect moment
The spa industry is all about vibes, experience, and keeping things fresh. CLOVR Life Spa gets this. Every year, they roll out new member events, seasonal promos, and creative add-ons that keep clients coming back. It's about evolving with what's trending and finding ways to stand out.
Effortless marketing automation saves time
“Zenoti’s advanced marketing has helped our business in many ways. The set-it-and-forget-it aspect of that has been really great. Being able to customize target segments with clients as well, to be able to reach everyone for different reasons has definitely been very helpful.”
– Emily Hisler, Spa Director, CLOVR Life Spa
Emily highlighted Zenoti's built-in analytics and reporting capabilities as being extremely valuable for marketing efforts. The platform allows the team to measure performance metrics directly after campaigns launch without needing to rely on external systems as in other software.
Flexible memberships that put choice in clients' hands
One thing that really sets CLOVR Life Spa apart? Their approach to memberships, powered by Zenoti. As Emily explains: "I really, absolutely love the options that Zenoti presents with memberships. For example, the dollar-to-dollar membership aspect is amazing, and it's something that sets us apart as a spa."
Unlike traditional spas that sell memberships as a set number of services per month, CLOVR's model gives guests true flexibility. They can use their membership credits however they want – on services, retail, or custom packages. "The model has been a really great sell for us to up our membership sales as well as packages," Emily notes.
It's a win for clients who want more choice, and a win for the spa team who can get creative with bundles and perks.
Zenoti insight
Top membership-based spas earned 88% more revenue than average.
Source: The 2025 Beauty and Wellness Benchmark Report
Zenoti sets new standard for salon and spa software
Not every tech platform delivers on the promise of working like a true partner. For CLOVR Life Spa, Zenoti is more like having an extra team member laser-focused on business growth. Emily puts it best: "They're always coming out with better ways that we wouldn't have even thought of."
As a spa director attuned to business software needs, Emily shared this insight: "From the report building to Zeenie and AI, to the great booking wizards, as well as the marketing side, Zenoti is just fully well-rounded compared to other platforms and booking systems that I've seen."
With Zenoti, CLOVR can focus on what they do best – making clients feel amazing – with their technology partner handling the magic behind the scenes.
