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Streamline and personalize every step of the customer journey, from online booking to re-engagement- Harness AI-powered insights and smart automations that drive revenue and fill every open slot
- Effortlessly build loyalty and membership programs that keep guests coming back
Report Highlights
Salon-specific findings with year-over-year context across full-service and specialty salons.
Revenue and Growth Trends
How specialty salons grew 5% and full-service salons grew 2% on same-store revenue, plus where the salon category fits in the broader industry's expansion story.
The Membership Advantage
Salons with membership programs grew revenue and retained existing guests at four times the rate of non-membership salons. Full-service salons led every vertical with 36% membership sales growth.
Guest Acquisition and Retention
Why new guest visits declined across every salon segment and how top-performing salons are turning retention into their primary growth engine.
Booking and Cancellation Patterns
How aggressive rebooking is creating "calendar inflation" – and how confirmation workflows, deposits, and cancellation policies can help.
Technology and AI Impact
Salon businesses using Zenoti's AI Concierge posted 3 percentage points higher sales growth than non-users. What's driving the gap and where digital adoption pays off.
Aspirational Benchmarks for Salons
Percentile targets across revenue per location, average ticket size, online booking rate, staff utilization, and tip rates broken out for full-service and specialty salons.