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The 2026 Beauty and Wellness Benchmark Report – Salon Edition
Free Benchmark Report
The data, trends, and strategies shaping the salon industry in the year ahead. A salon-focused edition of Zenoti's 2026 Beauty and Wellness Benchmark Report, powered by anonymized data from across North America. See where full-service and specialty salons stand today and what top performers are doing differently.
Report Highlights
Salon-specific findings with year-over-year context across full-service and specialty salons.
Revenue and Growth Trends
How specialty salons grew 5% and full-service salons grew 2% on same-store revenue, plus where the salon category fits in the broader industry's expansion story.
The Membership Advantage
Salons with membership programs grew revenue and retained existing guests at four times the rate of non-membership salons. Full-service salons led every vertical with 36% membership sales growth.
Guest Acquisition and Retention
Why new guest visits declined across every salon segment and how top-performing salons are turning retention into their primary growth engine.
Booking and Cancellation Patterns
How aggressive rebooking is creating "calendar inflation" – and how confirmation workflows, deposits, and cancellation policies can help.
Technology and AI Impact
Salon businesses using Zenoti's AI Concierge posted 3 percentage points higher sales growth than non-users. What's driving the gap and where digital adoption pays off.
Aspirational Benchmarks for Salons
Percentile targets across revenue per location, average ticket size, online booking rate, staff utilization, and tip rates broken out for full-service and specialty salons.
Real Results from Real Businesses
Anonymized data from salons, spas, medspas, and more.
Full-service and specialty salons broken out separately.
Fresh salon-industry benchmarks and what to watch
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See where salons are heading
Download the 2026 Beauty and Wellness Benchmark Report – Salon Edition to gauge the health of your business and find your next growth lever.