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The 2026 Beauty and Wellness Benchmark Report: Europe
Free Benchmark Report | Europe Edition
Here’s the first edition of Zenoti’s Beauty and Wellness Benchmark Report created specifically for Europe. Drawing on aggregated 2025 performance data from salons, spas, and aesthetic clinics across the region, the report shows where the European industry stands and where top performers are pulling ahead.
What’s inside the report
Region-wide benchmarks for salons, spas, and aesthetic clinics, with practical guidance on where to focus next
Industry growth and visit trends
How the European industry grew in 2024–2025, and the divergence between new guest acquisition and existing guest visits
Revenue benchmarks by segment
Percentile-based targets across revenue, online booking, rebooking, and utilisation – so you can find where your business sits
Digital adoption and revenue impact
What best-in-class adopters of digital booking, automation, and pricing tools achieve at the location level
Where to focus first
A practical view of which lever matters most by segment, and how to use the benchmarks as a starting point
Built on real European data
See how your business compares
Download The 2026 Beauty and Wellness Benchmark Report: Europe for the full picture of how operators in your segment are performing, and where the clearest opportunities sit for the year ahead