Winning Gen Z: The ultimate playbook for salons and spas
How to attract and retain the next generation of clients
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- Streamline and personalize every step of the customer journey, from online booking to re-engagement
- Harness AI-powered insights and smart automations that drive revenue and fill every open slot
- Effortlessly build loyalty and membership programs that keep guests coming back
Gen Z and Millennials command 41% of wellness spending, yet 72% of Gen Z abandon bookings when salons and spas are hard to reach. Every day you wait, tech-savvy competitors are winning these clients for life.
Get the exclusive playbook revealing exactly what Gen Z wants from beauty and wellness businesses – based on Zenoti’s U.S. survey data and industry analysis.
The Flirt Cosmetics Studio team understands what Gen Z expects. Using detailed client profiles to personalize every interaction, they deliver instant connections that build lasting loyalty – the exact hyper-personalization strategy you’ll master in this playbook.
Decoding the Gen Z client: What they really want
Acceptance of their digital-first mindset
While 96% of Gen Z want to book appointments using their device, most salons and spas still rely on phone calls and outdated booking systems. Inside this playbook, discover why businesses with 24/7 digital access are winning Gen Z loyalty – and the exact digital strategies that create repeat business.
Hyper-personalization is non-negotiable
Generic service menus and one-size-fits-all marketing? That’s why you’re losing Gen Z. Learn why 90% say personalization is important during online booking and 89% are more likely to rebook with salons or spas that send personalized offers – plus the framework for creating hyper-personalized experiences they crave.
Wellness experiences matter more than transactions
Gen Z doesn’t just buy services – they buy experiences worth sharing. Discover why 42% of Gen Z are likely to choose a salon or spa with a loyalty program after a good experience, and how to transform your business into a self-care destination they’ll rave about online.
What’s inside the playbook
Actionable strategies for your salon and spa:
- How to tap into the 41% of wellness spending controlled by Gen Z and Millennials
- Master digital engagement across every channel
- Deliver radical personalization with technology
- Craft unforgettable, shareable salon and spa experiences
- Mobile-first strategies for the 96% who want smartphone booking
- Loyalty program frameworks that capture 42% more Gen Z clients
- AI and tech integration that 76% of Gen Z want for personalized recommendations
- Real case studies from Flirt Cosmetics Studio, iCRYO, and Boss Gal Beauty Bar
These aren't generic marketing tips – they're proven strategies backed by exclusive survey data from Gen Z beauty and wellness customers.
The Gen Z opportunity
Every day you wait, Gen Z is forming loyalty with businesses that understand them:
- 64% have visited a hair or beauty salon in the last six months – but was it yours?
- 51% consider themselves regulars – at whose business?
- 92% of salon and spa regulars trust their providers, with 73% having high or very high trust – these are relationships that last years
While you're reading this, forward-thinking salons and spas are building unbreakable bonds with the clients who will drive the next 20 years of revenue.
Future-proofing your salon or spa brand
Getting the playbook is your first step. The most successful salons and spas combine these insights with ongoing learning and the right tools to execute.
Keep learning: The Check-In
Your industry Check-In made easy. Dive into The Check-In for actionable insights on how wellness brands are winning and thriving – get the expert strategies on client retention and growth you need to implement what you learn in this guide.
See it in Action: Zenoti Platform
Curious how 30,000+ businesses deliver the digital convenience and personalization Gen Z demands? See the AI-powered tools that turn these strategies into reality.
Key Gen Z statistics that will change your business
72% have abandoned booking because it was difficult to get in touch with the salon or spa
96% want to book appointments using their device
90% say personalization is important during online booking
89% are more likely to rebook with salons or spas that send personalized offers
Don’t let another Gen Z client slip away
The future of your salon or spa depends on connecting with the next generation of beauty and wellness consumers. Download your free playbook and discover the exact strategies to transform your business into a Gen Z magnet.
Your youngest clients are your future. Secure them now.
