AI Workforce
The 2026 Beauty and Wellness Benchmark Report – Medspa Edition
The data, trends, and strategies shaping the medical spa industry in the year ahead. A medspa-focused edition of Zenoti's 2026 Beauty and Wellness Benchmark Report, powered by anonymized data from across North America. See where medical spas stand today and what top performers are doing differently.
Report Highlights
Medspa-specific findings with year-over-year context, plus broader industry data where it sharpens the medspa story.
Revenue and Growth Trends
How medspas became one of the industry's most active expansion segments in 2025, with total revenue and location count both outpacing the broader industry. Where the segment fits in the industry's expansion story.
Pricing on the Rebound
Top-tier medspa tickets climbed back toward the $500 level seen in 2023, signaling a return of pricing power. What the three-year ticket trend means for the year ahead.
Guest Acquisition and Retention
Why new guest visits declined across every medspa, and why a quieter drop in existing guest visits matters even more in a segment built on repeat treatment cycles.
The Membership Opportunity
Medspa membership sales outpaced the industry weighted average in 2025. Where recurring treatment protocols already create natural cadence, formal memberships are reshaping the segment.
Rebooking and Cancellation Patterns
Why a significant share of first rebooks at medspas cancel before the appointment happens, and how confirmation workflows, deposits, and cancellation policies turn rebookings into completed visits.
Technology and AI Impact
Medspas using Zenoti's AI Concierge (HyperConnect) posted the widest sales growth advantage of any vertical measured. What's driving the lift and where digital adoption pays off.