51 results

BarbershopClient Acquisition

Salon owner benefitting from a strong booking flow

Salon booking flow optimization: How top operators are converting more guests in 2026

New guest visits declined across every vertical in 2025. Your booking flow is where you capture new guests or lose them. Here's what the data says smart operators are doing differently.

Cheryl ColeCheryl Cole

Two salon or medspa front desk staff members reviewing data together at a reception desk, one seated at a laptop and one standing with a tablet

The revenue decision that happens before the appointment book

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl ColeCheryl Cole

Beauty Budget Breakdown: How Americans Prioritize Self-Care

Beauty budget breakdown 2026: How clients prioritize their wellness spending — and what it means for your business

We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Cheryl ColeCheryl Cole

infographic-minimum-star-ratings-clients-accept-2026

Infographic: The review line | Minimum ratings clients will accept in 2026

For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.

Cheryl ColeCheryl Cole

7 booking mistakes that cost salons money (even if you already offer online scheduling)

7 booking mistakes that cost salons money (even if you already offer online scheduling)

Even with salon online booking, small friction points can cost real revenue. Learn about the salon booking mistakes hurting ROI and how to fix them.

Danielle PietersenDanielle Pietersen

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.

Cheryl ColeCheryl Cole

Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey 

Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey 

Discover proven 2-way SMS templates for salons, spas, and medspas. Improve client experience, reduce no-shows, and automate communication using modern messaging tools.

Michelle Dakota BeckMichelle Dakota Beck

How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios 

How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios 

Maximize revenue and nurture new customers with our cross-industry playbook. Learn practical strategies to create boost retention and gift card redemptions after the holiday rush.

Grace TrumpfellerGrace Trumpfeller

January marketing guide for barbershops: Key dates and creative ideas

January marketing guide for barbershops: Key dates and creative ideas

Start the year sharp with January barbershop marketing that inspires fresh cuts, clean fades, and new beginnings.

Emily HolzerEmily Holzer

Turning barbershop gift card sales into revenue expansion in 2026

Turning barbershop gift card sales into revenue expansion in 2026

Learn how barbershops convert gift card redemptions into memberships, repeat visits, and long-term barber client loyalty using automation and personalization.

Michelle Dakota BeckMichelle Dakota Beck

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