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Fitness
Everything fitness studio owners and managers need to thrive and grow. Learn from fitness brands just like yours, and from the experts at The Check-In and Zenoti.
The secret to health club growth: Referral programs that actually work
Discover how health clubs can boost memberships and build stronger communities with gym referral program ideas that truly deliver. Learn key strategies, real-world examples, and tips to create a program your members will love.
Michelle Dakota BeckTop Articles and Resources
What we're watching at Innergize 2026: The themes reshaping beauty and wellness
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What we're watching at Innergize 2026: The themes reshaping beauty and wellness
Beauty and wellness has hit an inflection point. See why Innergize has become the industry's must-attend event for operators serious about growth.
Cheryl Cole
The silent churn crisis: What 2026 gym survey data reveals
More than half of gym members stop attending without ever canceling. New 2026 data from 1,393 U.S. gym members reveals why, and what operators can do about it.
Cheryl Cole
Gym check-in software: methods, features, and how to choose
What gym check-in software does, the ways members can check in (app, QR, kiosk, fob), what to look for, and how check-in fits into an all-in-one gym management platform.
Cheryl Cole
How to get more gym members: 12 proven strategies for gyms and health clubs
67% of gym members joined because of a recommendation. Here are 12 proven strategies independent gyms and health clubs use to grow membership — from seasonal promotions and referral programmes to lead conversion and 30-day onboarding.
Cheryl ColeGym membership and billing software: how independent gyms and health clubs stop revenue leaks
Where independent gyms and health clubs leak revenue — missed leads, failed payments, silent cancellations — and the software architecture that plugs the gaps.
Cheryl Cole
How to open a Gym: the complete step-by-step guide
Ready to open a gym? This guide covers startup costs, business models, equipment, licensing, staffing, and software — everything you need to launch and grow.
Cheryl Cole
2026 gym member survey: What today's fitness consumers actually want
New research from 1,393 U.S. gym and health club members reveals the trends gym owners and operators need to act on now.
Cheryl Cole
Zenoti vs SalonIQ: UK Comparison
Comparing Zenoti vs SalonIQ for your UK salon? Get a detailed breakdown of features, pricing, support, and which platform suits UK salons and chains best in 2026.
Cheryl Cole
Zenoti vs Fresha: Honest comparison for UK businesses
Zenoti vs Fresha — which salon software is right for your UK business in 2026? Compare pricing, features, commissions, and support in this detailed, unbiased guide.
Cheryl Cole
Zenoti vs Phorest: Which is better for UK salons?
Comparing Zenoti vs Phorest for UK salons in 2026? Get a detailed, unbiased breakdown of features, pricing, support, and which platform suits your salon best.
Cheryl Cole