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Some serious incentives in wellness

If you want people to slim down, why not reward them with gold? That’s the tack being taken in Dubai, United Arab Emirates. Alarmed at ballooning waistlines in a region where fast food is common and comfortable outdoor exercise is not, the local government is offering to give citizens a gram of gold for each […]

Emily Martin
Emily Martin
Brand and News
May 8, 2015 1 min read

If you want people to slim down, why not reward them with gold? That’s the tack being taken in Dubai, United Arab Emirates. Alarmed at ballooning waistlines in a region where fast food is common and comfortable outdoor exercise is not, the local government is offering to give citizens a gram of gold for each kilogram lost by Aug. 16, according to news reports. Read full article…

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Written by

Emily Martin

Zenoti Copywriter
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.

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