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The salon industry is defined by constant change – especially during the past couple years. To stay ahead of the competition, you need to keep up with trends and meet evolving staff and guest expectations.

After you’ve recovered from the holiday rush, January can be the ideal time to plan how to drive your business forward in the coming year.  

Sticking to the conventional, tried-and-true revenue model might keep you going. However, ongoing industry changes demand more. To get ahead of the competition and grow your salon brand, you’ll need to incorporate fresh strategies that respond to the desires of today’s guests and expectations of your stylists and staff.  

To help you prepare for the months (and years) ahead, the experts at Zenoti have created the 2023 salon success checklist. You’ll find tangible steps to help you rethink and upgrade some of the most important aspects of running a salon business. Get your copy of the checklist now, and see below for a summary:  

Learn new strategies for salon success.

Download the checklist

Gain and retain guests

The checklist features a range of tools to help you become more visible to prospective guests, drive retention, and encourage higher appointment frequency. See how you can stand out in a crowded market by providing services your guests love and giving them ample opportunities to share that experience with others.  

Support and satisfy staff

Finding and retaining great stylists is one of the biggest industry challenges. Staff expectations for fulfilment and flexibility continue to evolve – especially since the pandemic. In the checklist, we share methods to keep staff engaged with processes that help them earn more, deliver better service, and improve their craft.

Support and satisfy staff

Explore new revenue opportunities

If you have ambitious revenue targets, providing regular cuts and colors won’t cut it. The checklist provides fresh income strategies – some easier than you might think – and additional earnings opportunities designed to drive recurring revenue, higher spends, and more visits.

Build on your strengths for efficient growth

A common mistake among business leaders is relying on gut feeling (even a well-trained one) when deciding on how to invest time and resources. Instead, use your salon data to get a clear view of how your business is performing in key areas – and we can recommend how. Benchmarks and insights can help you identify and utilize your strengths, and discover opportunities for improvement.  

Streamline and modernize your business

Today’s guests are accustomed to managing everything on their mobile phones, from travel to shopping to dinner orders. But many salons have not kept up with this rapid change in behavior. The checklist reviews how the right tools can satisfy guest expectations for modern convenience, while reducing administrative costs and saving time at the front desk.

Stay ahead in a crowded market in 2023 and beyond.
Download your copy of the 2023 salon success checklist.


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Karin Moestam
Zenoti Copywriter
Karin has worked in the intersection between beauty, wellness, and technology for years. She loves helping brands succeed by sharing her knowledge about industry trends and best practices. When she’s not writing, you can usually find her curled up with a good book or enjoying nature alongside her giant dog.
Cullie Poseria
Senior Product Marketing Manager, Fitness
Coming from a healthcare family, growing up as a competitive athlete, and being trained as a filmmaker, and MBA, Cullie brings diverse experience to her storytelling and digital business-to-business product marketing. Her writing focuses on sharing trends and insights from her experience in software, entertainment, wellness, and fitness.

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