57 results

SpaTrends and Tips

Two salon professionals reviewing business performance data on a desktop computer at a salon front desk.

What's really driving growth in European salons, spas, and aesthetic clinics in 2026

The data is in. Here's what Zenoti's 2026 European Beauty and Wellness Benchmark Report reveals about growth, retention, and what separates top-earning salons, spas, and clinics from the rest.

Cheryl ColeCheryl Cole

Free no-show revenue calculator for salons, spas and medspas (2026 data)

Free no-show revenue calculator for salons, spas and medspas (2026 data)

Find out exactly how much appointment no-shows are costing your business. Free calculator built on 2026 benchmark data for salons, spas, medspas, and more.

Cheryl ColeCheryl Cole

Spa owner and staff at the front desk

Spa trends 2026: 6 data-backed trends driving revenue growth in 2026

New guest visits are falling at spas, but the data shows a clear path forward. Here's what the 2026 Benchmark Report says top-performing spas are doing differently.

Cheryl ColeCheryl Cole

Two salon or medspa front desk staff members reviewing data together at a reception desk, one seated at a laptop and one standing with a tablet

The revenue decision that happens before the appointment book

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl ColeCheryl Cole

Beauty Budget Breakdown: How Americans Prioritize Self-Care

Beauty budget breakdown 2026: How clients prioritize their wellness spending — and what it means for your business

We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Cheryl ColeCheryl Cole

infographic-minimum-star-ratings-clients-accept-2026

Infographic: The review line | Minimum ratings clients will accept in 2026

For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.

Cheryl ColeCheryl Cole

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.

Cheryl ColeCheryl Cole

February marketing ideas for spas: Key dates and campaign inspiration

February marketing ideas for spas: Key dates and campaign inspiration

Elevate February spa marketing with indulgent treatments, intimate experiences, and luxury your clients will fall in love with.

Emily HolzerEmily Holzer

January marketing ideas for spas: Key dates and campaign inspiration

January marketing ideas for spas: Key dates and campaign inspiration

Kick off the new year strong with January spa marketing ideas that celebrate fresh starts, self-care, and lasting glow.

Emily HolzerEmily Holzer

The Q1 2026 beauty and wellness marketing calendar

The Q1 2026 beauty and wellness marketing calendar

Start the year strong with a strategic marketing calendar that fills your books and builds momentum.

Emily HolzerEmily Holzer

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