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BarbershopTrends and Tips

Barbershop membership programme guide — Zenoti 2026

Barbershop Membership Programme Guide: How to Build, Price, and Retain Members

How to build a barbershop membership programme: tiers, unlimited haircut pricing, EFT collection, churn reduction, and member marketing. Includes 2026 benchmark data.

Cheryl ColeCheryl Cole

Confident barbershop owner smiling at the front desk of his business

Barbershop trends 2026: 6 data-backed strategies driving revenue growth

New guest visits at barbershops fell 17% in 2025, the steepest decline of any vertical. Here's what the 2026 Benchmark Report says the barbershops growing anyway.

Cheryl ColeCheryl Cole

Free no-show revenue calculator for salons, spas and medspas (2026 data)

Free no-show revenue calculator for salons, spas and medspas (2026 data)

Find out exactly how much appointment no-shows are costing your business. Free calculator built on 2026 benchmark data for salons, spas, medspas, and more.

Cheryl ColeCheryl Cole

Barbershop owner with full chairs

April barbershop marketing guide 2026: Key dates and campaign ideas

Fresh cuts, full books, and a chair worth coming back to — here's how to make April your barbershop's most intentional month yet.

Cheryl ColeCheryl Cole

Two salon or medspa front desk staff members reviewing data together at a reception desk, one seated at a laptop and one standing with a tablet

The revenue decision that happens before the appointment book

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl ColeCheryl Cole

Beauty Budget Breakdown: How Americans Prioritize Self-Care

Beauty budget breakdown 2026: How clients prioritize their wellness spending — and what it means for your business

We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Cheryl ColeCheryl Cole

infographic-minimum-star-ratings-clients-accept-2026

Infographic: The review line | Minimum ratings clients will accept in 2026

For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.

Cheryl ColeCheryl Cole

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.

Cheryl ColeCheryl Cole

February marketing guide for barbershops: Key dates and creative ideas

February marketing guide for barbershops: Key dates and creative ideas

Make the most of this short month with barbershop marketing ideas designed to keep your shop booked and buzzing.

Emily HolzerEmily Holzer

January marketing guide for barbershops: Key dates and creative ideas

January marketing guide for barbershops: Key dates and creative ideas

Start the year sharp with January barbershop marketing that inspires fresh cuts, clean fades, and new beginnings.

Emily HolzerEmily Holzer

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