Cheryl Cole

Cheryl Cole

Managing Editor

Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.


Latest from Cheryl Cole

Switching from Mindbody to Zenoti
Beauty and Wellness12 min read

Switching from Mindbody to Zenoti: what transfers, how long it takes, and what happens to your bookings

How to switch from Mindbody to Zenoti — what data and memberships transfer, what happens to your marketplace listing, and how to time your renewal.

Cheryl ColeCheryl Cole

Best spa and salon POS system in 2026: 6 platforms reviewed and ranked
11 min read

Best spa and salon POS system in 2026: 6 platforms reviewed and ranked

What is the best POS system for spa and salon brands looking to thrive in 2026? Explore the key features to look for when deciding what’s right for you.

Cheryl ColeCheryl Cole

Switch from Boulevard to Zenoti
Beauty and Wellness11 min read

Switching from Boulevard to Zenoti: what moves, how long it takes, and how to get it right

How to switch from Boulevard to Zenoti — what data migrates, how long it takes, how to time your contract end, and what changes for your team.

Cheryl ColeCheryl Cole

Salon owner on her laptop
Salon6 min read

Salon benchmarks, explained by an award-winning salon coach

Is that good? Anthony Whittaker explores what industry benchmarks reveal about salon performance and where the biggest opportunities lie.

Cheryl ColeCheryl Cole

how-to-grow-a-lash-studio
Salon22 min read

How to grow a lash studio: 8 strategies backed by 2026 benchmark data

Proven strategies to grow a lash studio in 2026: fill cycle retention, memberships, lash artist management, marketing, and technology — backed by 2026 benchmark data.

Cheryl ColeCheryl Cole

Woman discussing spa treatment
Spa12 min read

The complete guide to creating a spa membership program

Everything spa owners need to build a profitable membership program — from choosing the right model and pricing strategy to reducing churn and scaling with confidence.

Cheryl ColeCheryl Cole

Medspa technology guide — EMR vs EHR vs PMS: three records in one platform (placeholder image)
Medspa13 min read

Medspa technology guide: EMR, EHR, PMS — what’s the difference and what do you actually need?

EMR, EHR or practice management software? What a medspa's technology stack actually needs — clinical records, integrations and payments.

Smita SrivastavaSmita Srivastava

Switch from Vagaro to Zenoti — one platform for salons, spas and medspas
Beauty and Wellness11 min read

Switch from Vagaro to Zenoti: A Complete Guide for Growing Salons, Spas & Medspas

Outgrowing Vagaro? See the signs it's time to switch, what you gain with Zenoti, and exactly how migration works — with a step-by-step checklist.

Cheryl ColeCheryl Cole

A guest in a robe surrounded by four hands offering beauty tools at once — a coordinated team working on one guest together
Beauty and Wellness15 min read

AI for beauty and wellness: Your AI is the workforce (Part 2)

What happens when intelligence stops advising and starts doing. Agents that hand off to each other, coach your team, and let you run the business by asking.

Sunayana ReddySunayana Reddy

A guest applies skincare in front of a lit vanity mirror — one of the everyday moments a connected platform can finally see and learn from
Beauty and Wellness10 min read

AI for beauty and wellness: Your data is the intelligence (Part 1)

How connected data lets AI see around corners no owner ever could, and what happens when that intelligence stops advising and becomes a workforce that does the work.

Sunayana ReddySunayana Reddy
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