Check in to see how other wellness brands are winning and thriving. Check out with the insights you need to grow yours.
Cheryl Cole
Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Top Articles and Resources
Latest from Cheryl Cole
The silent churn crisis: What 2026 gym survey data reveals
More than half of gym members stop attending without ever canceling. New 2026 data from 1,393 U.S. gym members reveals why, and what operators can do about it.
Cheryl Cole
Gym check-in software: methods, features, and how to choose
What gym check-in software does, the ways members can check in (app, QR, kiosk, fob), what to look for, and how check-in fits into an all-in-one gym management platform.
Cheryl Cole
How to get more gym members: 12 proven strategies for gyms and health clubs
67% of gym members joined because of a recommendation. Here are 12 proven strategies independent gyms and health clubs use to grow membership — from seasonal promotions and referral programmes to lead conversion and 30-day onboarding.
Cheryl Cole
Spa staff management guide: hiring, scheduling, commissions, and retention
The complete guide to spa staff management: hiring therapists and estheticians, scheduling, commission structures, preventing burnout, and improving retention. Built on Zenoti 2026 benchmark data.
Cheryl Cole
Salon package deals and membership programs: how to build, price, and sell them in 2026
How to build, price, and sell salon packages and membership programs. Includes examples, pricing formulas, and 2026 data showing memberships grow revenue 4x faster.
Cheryl Cole
Buy now pay later for salons: how it works, what it costs, and whether it's worth it
Should your salon offer BNPL? How it works, what processing fees cost, which providers to use, and whether the revenue lift justifies the fees. Honest 2026 guide.
Cheryl Cole
Salon gift cards: how to set up, sell, and promote a gift card program that generates revenue year-round
Everything you need to run a profitable salon gift card program — setup, promotions, email templates, tax rules, and how Zenoti automates it. Data-backed 2026 guide.
Cheryl Cole
How to sell retail and upsell salon services: strategies that grow average ticket in 2026
Practical salon upselling strategies that grow average ticket — service add-ons, retail sales tips, upselling scripts, and how to automate it. Data from 30,000+ salons.
Cheryl Cole
How to win back salon clients: scripts, timing, and automations that actually work
Six proven ways to bring salon clients back using data you already have — with word-for-word message scripts, exact timing windows by service type, and real results from salons that have run these campaigns.
Cheryl Cole
Salon CRM software: what it is, what to look for, and how to choose (2026)
Salon CRM software connects client profiles to every booking, visit, and purchase — automatically. Here’s what separates purpose-built salon CRM from generic tools, and how to evaluate your options whatever size your salon is.
Cheryl ColeGet your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe Now