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Industry InsightsTrends and Tips

Medspa owner pointing to skincare retail products on display shelves at a medical spa.

June medspa marketing ideas: Key dates and campaigns for 2026

Make the most of June 2026 with medspa marketing ideas for Father's Day, Global Wellness Day, Pride Month, and more.

Cheryl ColeCheryl Cole

Confident barbershop owner smiling at the front desk of his business

Barbershop trends 2026: 6 data-backed strategies driving revenue growth

New guest visits at barbershops fell 17% in 2025, the steepest decline of any vertical. Here's what the 2026 Benchmark Report says the barbershops growing anyway.

Cheryl ColeCheryl Cole

Spa owner and staff at the front desk

Spa trends 2026: 6 data-backed trends driving revenue growth in 2026

New guest visits are falling at spas, but the data shows a clear path forward. Here's what the 2026 Benchmark Report says top-performing spas are doing differently.

Cheryl ColeCheryl Cole

Two medspa staff members in black scrubs reviewing client booking data on a laptop and tablet at the front desk

Medspa trends 2026: 6 data-backed strategies driving revenue growth

Medspa same-store revenue grew just 2% in 2025, but some practices significantly outperformed. Here's what the 2026 Benchmark Report says they're doing differently.

Cheryl ColeCheryl Cole

Barbershop owner with full chairs

April barbershop marketing guide 2026: Key dates and campaign ideas

Fresh cuts, full books, and a chair worth coming back to — here's how to make April your barbershop's most intentional month yet.

Cheryl ColeCheryl Cole

Two salon or medspa front desk staff members reviewing data together at a reception desk, one seated at a laptop and one standing with a tablet

The revenue decision that happens before the appointment book

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl ColeCheryl Cole

Salon software comparison 2026: The 8 best platforms, reviewed and ranked

Salon software comparison 2026: The 8 best platforms, reviewed and ranked

We compare the top salon software platforms — features, pricing, pros and cons — so you can choose the right one for your salon.

Joydip GhoshJoydip Ghosh

How salons get clients from Instagram (not just likes)

How salons get clients from Instagram (not just likes)

Learn how salons get clients from Instagram by turning attention into bookings. See how content, booking paths, and systems work together to drive real growth.

Rosie GreavesRosie Greaves

Beauty Budget Breakdown: How Americans Prioritize Self-Care

Beauty budget breakdown 2026: How clients prioritize their wellness spending — and what it means for your business

We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Cheryl ColeCheryl Cole

infographic-minimum-star-ratings-clients-accept-2026

Infographic: The review line | Minimum ratings clients will accept in 2026

For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.

Cheryl ColeCheryl Cole
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