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Business GrowthTrends and Tips

Barbershop membership programme guide — Zenoti 2026

Barbershop Membership Programme Guide: How to Build, Price, and Retain Members

How to build a barbershop membership programme: tiers, unlimited haircut pricing, EFT collection, churn reduction, and member marketing. Includes 2026 benchmark data.

Cheryl ColeCheryl Cole

Aesthetic clinic consultation using digital booking tablet UK

How to protect aesthetic clinic profitability in the UK

New patient acquisition is falling. Costs are rising. Here's what the data says about aesthetic clinic profitability in the UK's top-performing aesthetic clinics — and what you can do about it.

Jacob BlackJacob Black

A salon professional washing a client's hair at a backwash basin in a modern European salon.

Europe salon trends 2026: 4 data-backed strategies driving revenue growth

European salons led on like-for-like growth in 2025, but new guest visits fell 9%. Here's what the 2026 Benchmark Report data shows.

Cheryl ColeCheryl Cole

Two salon professionals reviewing business performance data on a desktop computer at a salon front desk.

What's really driving growth in European salons, spas, and aesthetic clinics in 2026

The data is in. Here's what Zenoti's 2026 European Beauty and Wellness Benchmark Report reveals about growth, retention, and what separates top-earning salons, spas, and clinics from the rest.

Cheryl ColeCheryl Cole

Medspa owner pointing to skincare retail products on display shelves at a medical spa.

June medspa marketing ideas: Key dates and campaigns for 2026

Make the most of June 2026 with medspa marketing ideas for Father's Day, Global Wellness Day, Pride Month, and more.

Cheryl ColeCheryl Cole

Confident barbershop owner smiling at the front desk of his business

Barbershop trends 2026: 6 data-backed strategies driving revenue growth

New guest visits at barbershops fell 17% in 2025, the steepest decline of any vertical. Here's what the 2026 Benchmark Report says the barbershops growing anyway.

Cheryl ColeCheryl Cole

Spa owner and staff at the front desk

Spa trends 2026: 6 data-backed trends driving revenue growth in 2026

New guest visits are falling at spas, but the data shows a clear path forward. Here's what the 2026 Benchmark Report says top-performing spas are doing differently.

Cheryl ColeCheryl Cole

Two medspa staff members in black scrubs reviewing client booking data on a laptop and tablet at the front desk

Medspa trends 2026: 6 data-backed strategies driving revenue growth

Medspa same-store revenue grew just 2% in 2025, but some practices significantly outperformed. Here's what the 2026 Benchmark Report says they're doing differently.

Cheryl ColeCheryl Cole

Barbershop owner with full chairs

April barbershop marketing guide 2026: Key dates and campaign ideas

Fresh cuts, full books, and a chair worth coming back to — here's how to make April your barbershop's most intentional month yet.

Cheryl ColeCheryl Cole

Two salon or medspa front desk staff members reviewing data together at a reception desk, one seated at a laptop and one standing with a tablet

The revenue decision that happens before the appointment book

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl ColeCheryl Cole
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