63 results

Industry InsightsClient Retention

Salon owner benefitting from a strong booking flow

Salon booking flow optimization: How top operators are converting more guests in 2026

New guest visits declined across every vertical in 2025. Your booking flow is where you capture new guests or lose them. Here's what the data says smart operators are doing differently.

Cheryl ColeCheryl Cole

How salons get clients from Instagram (not just likes)

How salons get clients from Instagram (not just likes)

Learn how salons get clients from Instagram by turning attention into bookings. See how content, booking paths, and systems work together to drive real growth.

Rosie GreavesRosie Greaves

Beauty Budget Breakdown: How Americans Prioritize Self-Care

2026 Survey: Beauty budget breakdown | How clients prioritize their wellness budget – and what it means for your business

We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Cheryl ColeCheryl Cole

infographic-minimum-star-ratings-clients-accept-2026

Infographic: The review line | Minimum ratings clients will accept in 2026

For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.

Cheryl ColeCheryl Cole

March salon marketing ideas

The ultimate March marketing guide for salons: Key dates and creative ideas

From prom season to St. Patrick's Day, get the March salon marketing ideas and campaign inspiration you need to close Q1 strong.

Cheryl ColeCheryl Cole

7 booking mistakes that cost salons money (even if you already offer online scheduling)

7 booking mistakes that cost salons money (even if you already offer online scheduling)

Even with salon online booking, small friction points can cost real revenue. Learn about the salon booking mistakes hurting ROI and how to fix them.

Danielle PietersenDanielle Pietersen

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.

Cheryl ColeCheryl Cole

The hidden reason your salon or spa isn’t fully booked (and the data that proves it)

The hidden reason your salon or spa isn’t fully booked (and the data that proves it)

Struggling with slow days? Explore the surprising data behind missed bookings and how smarter guest experiences keep your salon or spa fully booked.

Alyssa VenereAlyssa Venere

QUIZ: How Gen Z–ready is your salon or spa?

QUIZ: How Gen Z–ready is your salon or spa?

Is your salon or spa welcoming to Gen Z? Take our free quiz using the latest survey data to determine if your business is Gen Z-ready.

Cheryl ColeCheryl Cole

The personalization playbook: How salons, spas, and medspas can maximize lifetime value through customized experiences

The personalization playbook: How salons, spas, and medspas can maximize lifetime value through customized experiences

What if your business could predict what guests will want next, and deliver it instantly? Learn how AI, data, and automation make that possible.

Grace TrumpfellerGrace Trumpfeller

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