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Study: The world's best spa city is in England — and the full 2025 rankings have lessons for every UK spa owner
From Roman thermal waters to European luxury capitals, our study ranks the world's best spa cities, and reveals what the results mean for spa businesses across the UK and Europe.

The revenue decision that happens before the appointment book
The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

The complete playbook for BNPL in salons, spas, and medspas
Curious how salons use Buy Now, Pay Later to boost sales? Discover how flexible payment options for salons, spas, and medspas work, and if they’re worth it.

The multi-location blind spot: Why your salon or spa’s front desk data is incomplete
You track revenue, providers, and retail across every location. But can you see which front desk is converting callers? Most multi-location owners can't.

7 silent red flags that mean it's time to switch your medspa software (before growth stalls)
Spot hidden signs your medspa has outgrown its software and see what modern, AI-ready systems offer for better workflows, compliance, and predictable growth.

The conversation after the conversation: What call transcripts reveal about your salon or medspa
57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.

Phone calls were your salon or medspa's biggest blind spot. Here's what's changed
37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.

Are you HIPAA compliant? A medspa owner’s guide to patient data security
What HIPAA compliance means for medspas in 2026 from PHI to photo storage, telehealth, and software safeguards. A practical guide for aesthetic practice owners.

Beauty & Wellness Industry Statistics 2024: Benchmarks from North America Businesses (2023 Data)
This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together

Beauty & Wellness Industry Statistics 2025: Benchmarks from N. America Businesses
The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.
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