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How salons get clients from Instagram (not just likes)
Learn how salons get clients from Instagram by turning attention into bookings. See how content, booking paths, and systems work together to drive real growth.

Phone calls were your salon or medspa's biggest blind spot. Here's what's changed
37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.

Are you HIPAA compliant? A medspa owner’s guide to patient data security
What HIPAA compliance means for medspas in 2026 from PHI to photo storage, telehealth, and software safeguards. A practical guide for aesthetic practice owners.

2026 Survey: Beauty budget breakdown | How clients prioritize their wellness budget – and what it means for your business
We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Salon, Spa & Medspa Industry Statistics 2024: 2023 Benchmark Data from 30,000+ Businesses
This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together

Infographic: The review line | Minimum ratings clients will accept in 2026
For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.

Salon, Spa & Medspa Benchmarks 2025: Industry Data from 30,000+ Businesses
The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.

The ultimate March marketing guide for gyms: Key dates and creative ideas
Spring into action with March gym marketing ideas that energize your members, fill your classes, and set your fitness business up for its strongest season yet.

The ultimate March marketing guide for medspas: Key dates and creative ideas
Step into spring with March medspa marketing ideas that elevate your client experience, fill your treatment rooms, and close Q1 at the top of your game.
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