How often do you think about training and development for your team? Monthly? Annually? Or just when they are brand new to the job? If you struggle to fit employee learning programs into your business strategy, you are not alone.
Here are three reasons why helping your team stay a cut above will make all the difference to the success of your beauty and wellness business.
1. Today’s Guests Care About Superior Experience
Guests stay loyal with a brand based on the experience they receive. So, although it might feel like team training is a low priority compared with other more pressing daily initiatives, keeping your team in tip-top shape with continuous learning means they are more equipped to provide the best possible service for guests. In addition, an employee who receives ongoing skills training is likely to be more confident, engaged, and happy at work. And that great energy will radiate to your guests, ensuring that they remember their visit in a positive light.
Research even shows that 86% of guests are willing to pay more if they know they are going to get a great experience. So, having highly skilled providers attracts more guests that are willing to pay a premium for their services, which equals higher profit margins for your business.
2. It Makes Your Brand Stand Out
Having employees stay current on industry trends and innovations helps your salon or spa to react better and adapt to changes, giving you a competitive edge in the marketplace. If you can advertise that your providers have already mastered the latest styling trend across your website and social channels, then chances are your appointment book is the one that’s going to be filling up as everyone races to get the look. The result? You’ve gained loads of new guests who love your brand and boosted profits! So, that investment in training that may have felt like a lot has just more than paid off.
By providing continuous personal development and training opportunities for your beauty and wellness specialists, you strengthen your company culture, which in turn will help you to build a strong, unforgettable brand. After all, your market positioning is connected to how your guests feel when they think about your business. Interacting with competent, informed, and engaged employees will make it more likely that guests will return to your business, recommend it to others, and leave positive reviews on social media.
3. Access to Training Increases Employee Engagement & Retention
70% of employees admit to being “somewhat likely” to move to a new company that invests in their development while 87% of millennials view learning and development as important in the workplace. This means if you’re not providing training opportunities, then it likely won’t be long before your best providers move to a company that is.
Industry-leading salons and spas recognize the value of employee training and it’s for this reason that so many often have academies associated with them. They are the best in their field because they are investing in the development of their people on an ongoing basis, and always encouraging them to upskill. It also ensures a consistently, high-quality guest experience at every brand location as every team member has received the same training through the academy. Finally, by showing that they prioritize education, they also attract the top talent who are likely to stay with the brand after they have invested time learning that salon or spa’s techniques.
Ultimately, as a business owner, you know that hiring, training, and retaining employees can be hard and churn can be costly. So, think long term and build a satisfied team that is committed to your brand’s success. This will help you future-proof your business and build a robust training program that helps you to prepare your stylists and beauty specialists to become team leaders and managers.
Let Us Help You Stay on Top of Team Training
Zenoti is all about making life easier for beauty and wellness professionals. We understand with so many different priorities and projects to juggle, business owners often struggle to invest in regular and consistent employee education. That’s why we’ve launched the second generation of Zenoti University to provide an education and knowledge destination that helps beauty professionals grow their expertise and find their greatness through personalized training, role-based training, skills development, and much more.
Specially designed learning paths and course collections provide training that aligns with job roles and responsibilities and, in addition to manager-assigned courses, employees are free to self-enroll in other courses based on their career goals or personal interests.