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Industry InsightsKeeping Schedules Full

Barbershop membership programme guide — Zenoti 2026

Barbershop Membership Programme Guide: How to Build, Price, and Retain Members

How to build a barbershop membership programme: tiers, unlimited haircut pricing, EFT collection, churn reduction, and member marketing. Includes 2026 benchmark data.

Cheryl ColeCheryl Cole

A salon professional washing a client's hair at a backwash basin in a modern European salon.

Europe salon trends 2026: 4 data-backed strategies driving revenue growth

European salons led on like-for-like growth in 2025, but new guest visits fell 9%. Here's what the 2026 Benchmark Report data shows.

Cheryl ColeCheryl Cole

Confident barbershop owner smiling at the front desk of his business

Barbershop trends 2026: 6 data-backed strategies driving revenue growth

New guest visits at barbershops fell 17% in 2025, the steepest decline of any vertical. Here's what the 2026 Benchmark Report says the barbershops growing anyway.

Cheryl ColeCheryl Cole

Salon scheduling software guide 2026 — salon staff at front desk

Salon scheduling software: What it does, what to look for, and top picks (2026)

What salon scheduling software does, what features matter, and which platforms do it best in 2026. Powered by data from 30,000+ salons.

Cheryl ColeCheryl Cole

Spa owner and staff at the front desk

Spa trends 2026: 6 data-backed trends driving revenue growth in 2026

New guest visits are falling at spas, but the data shows a clear path forward. Here's what the 2026 Benchmark Report says top-performing spas are doing differently.

Cheryl ColeCheryl Cole

Salon trends 2026: 6 data-backed strategies driving revenue growth in 2026

Salon trends 2026: 6 data-backed strategies driving revenue growth in 2026

New guest visits are falling at salons across the board, but some are growing faster than ever. Here's what the 2026 Benchmark Report says they're doing differently.

Cheryl ColeCheryl Cole

The 2026 Beauty and Wellness Benchmark Report: Spa edition

The 2026 Beauty and Wellness Benchmark Report: Spa edition

Data, trends, and strategies for the year ahead Here are the spa highlights from the 2026 Beauty and Wellness Benchmark Report, which covers six verticals across the Zenoti platform: salons, barbershops, nail studios, waxing centers, spas, and medical spas.

Cheryl ColeCheryl Cole

The 2026 Beauty and Wellness Benchmark Report: Salon edition

The 2026 Beauty and Wellness Benchmark Report: Salon edition

Data, trends, and strategies for the year ahead Here are the salon highlights from the 2026 Beauty and Wellness Benchmark Report, which covers six verticals across the Zenoti platform: salons, barbershops, nail studios, waxing centers, spas, and medical spas.

Cheryl ColeCheryl Cole

The 2026 Beauty and  Wellness Benchmark Report: Medspa edition

The 2026 Beauty and Wellness Benchmark Report: Medspa edition

Data, trends, and strategies for the year ahead Here are the medspa highlights from the 2026 Beauty and Wellness Benchmark Report, which covers six verticals across the Zenoti platform:

Cheryl ColeCheryl Cole

Barbershop owner with full chairs

April barbershop marketing guide 2026: Key dates and campaign ideas

Fresh cuts, full books, and a chair worth coming back to — here's how to make April your barbershop's most intentional month yet.

Cheryl ColeCheryl Cole

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