53 results

Medspa cancellation rates dropped from 16% to 14% in 2025 — but first rebooks still cancel 37% of the time. Here's what the data shows, what a good rate looks like, and the five systems that reduce it.

Cheryl Cole

New guest visits are down across the industry in 2026. See how predictive AI helps salons and spas prevent revenue loss from stockouts, scheduling gaps, and silent churn.

Cheryl Cole

Data, trends, and strategies for the year ahead Here are the medspa highlights from the 2026 Beauty and Wellness Benchmark Report, which covers six verticals across the Zenoti platform:

Cheryl Cole

New guest visits declined across every vertical in 2025. Your booking flow is where you capture new guests or lose them. Here's what the data says smart operators are doing differently.

Cheryl Cole

Make April your most intentional month yet with medspa marketing ideas that connect with clients on a deeper level, fill your treatment rooms, and carry your momentum from Q1 into a powerful spring.

Cheryl Cole

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl Cole

You track revenue, providers, and retail across every location. But can you see which front desk is converting callers? Most multi-location owners can't.

Cheryl Cole

57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.

Cheryl Cole

37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.

Cheryl Cole

This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together

Cheryl Cole