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In the midst of the “Great Resignation”, many beauty and wellness businesses are struggling to retain talented professionals. Providers are choosing to move to companies that provide them with flexible schedules, cutting-edge solutions that make their jobs easier, and competitive compensation. The good news is that for 92% of employees, access to professional development is incredibly important to their job satisfaction. This means providing educational opportunities can help you retain employees for the long term. And a committed workforce fosters increased productivity, profits, and guest retention.  

Together we’ll explore three ways your business will benefit from employee education and training alongside tips and suggestions to help you train your team!  

1. It Helps You Attract Top Talent

Did you know that 61% of U.S. adults prioritize career development opportunities when looking for a new job? Clearly, professional development provides a competitive edge when it comes to recruiting top talent and having a strong training program could make all the difference for your potential new hire. When you offer training and development programs and build a culture of continuous learning, your business stands out from the rest for prospective employees!  

With the beauty and wellness industry undergoing so many changes and innovations, it’s also worth keeping in mind the type of individuals you want to join your team. Promoting your salon or spa as a company that prioritizes education will ensure you’re attracting employees that have a growth mindset and are open to embracing new solutions that will benefit the future of your business.  

Discover how else employee training makes your brand stand out.

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2. It Increases Employee Satisfaction

Research shows that nearly one-third of employee turnover is due to a lack of development opportunities. This means, the more dissatisfied your employees are with the support of their personal growth, the more likely they are to leave.

74% of employees say they aren’t reaching their full potential due to a lack of training.

In contrast, companies that have a comprehensive system of training in place report increased productivity. This is because employees feel more confident about their skills and knowledge when they have access to the support that a training platform offers. Plus, developing your team ensures you stay on top of trends and provide top-tier services to guests. Factors that are especially important for delivering a memorable guest experience in the beauty and wellness industry.  

Ultimately, providing training and development opportunities is a great way to show your commitment to your team while also boosting their motivation and engagement. Your team will benefit by gaining new skills, and your business will become known for friendly, skilled staff. Remember, a happy team leads to happy guests!

Read: 7 tips on how to keep your team motivated and engaged.

3. It Builds Long-term Loyalty

75% of employees are likely to commit to a company for five years when offered chances for career development and skill training.

Research shows that employees value having opportunities for learning and professional development in their workplace. In fact, 40% of employees who don’t receive adequate training will leave their job within a year. Replacing staff members who quit and retraining new employees is time-consuming and costly – with businesses across the U.S. spending $2.9 million per day to deal with employee turnover and recruit new staff.  

When employees feel they can grow with a business, they are far more likely to remain dedicated and invested. To actively avoid the high cost of employee turnover, be sure to offer training programs for your valued team members. Investing in staff development will help you build fruitful and long-lasting relationships.

Hairstyling Education - Course for hairdressers, mannequin head

Start Building a Learning-Focused Business

Overall, a great training program equals improved employee retention and higher productivity. So, consider taking the following steps to begin building a learning-focused business today:

  • Provide constructive feedback
  • Implement on-the-job training  
  • Offer tuition reimbursement incentives

Most importantly, ask employees what they would like to learn! Speak directly with your providers to identify which skills they feel are necessary to elevate their work and from there you can begin building training structures that harness their true potential. To make this process easier for beauty and wellness businesses, we’ve recently launched the 2nd generation of Zenoti University. This is an education and knowledge destination that helps beauty professionals grow their expertise and find their greatness through personalized training, role-based courses, skills development, and much more.


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Emily Martin
Zenoti Copywriter
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.
Cullie Poseria
Senior Product Marketing Manager, Fitness
Coming from a healthcare family, growing up as a competitive athlete, and being trained as a filmmaker, and MBA, Cullie brings diverse experience to her storytelling and digital business-to-business product marketing. Her writing focuses on sharing trends and insights from her experience in software, entertainment, wellness, and fitness.

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