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Want to run a successful Mother’s Day email marketing campaign? You might be surprised to learn that connecting with recipients’ emotions is the key— and that connection begins with great Mother's Day email subject lines. A recent report found that nearly two-thirds of all Mother’s Day marketing emails elicit at least one emotion. And for good reason: the report also found that Mother’s Day email subject lines that elicit emotion have 21 percent higher open rates than emails that don’t. But not all emotions are created equal. The emotions that perform the best for Mother’s Day email subject lines are encouragement and curiosity; for example, “Give mom a gift she’ll love this Mother’s Day” and “It’s Mother’s Day on Sunday, should we schedule her massage?” Here are 26 great subject lines for Mother’s Day email campaigns.

Know more about: salon email marketing

General emails:

1. Moms: This Email Isn’t For You

2. Show Mom Some Love This Mother’s Day

3. Celebrate Mom This Mother’s Day

4. Mom Is Always There For You

5. Check a Mother’s Day Gift Off Your List

6. Give Mom the Gift of Pampering

7. Give Back to Mom this Mother’s Day

8. The Perfect Gift for Mom

9. Free Shipping on the Perfect Gift for Mom

10. Make Mom Glow

11. Every Day Should Be Mother’s Day

12. 3 Mother’s Day Gifts Mom Will Love

13. Treat Mom (and Yourself)

14. Gifts for Mom at Every Budget

15. Celebrate Mom in Style

16. Because Mom Knows Best

17. What Mom Wants (Mom Gets)

Also read our blog post about hair salon pos systems

Discounts or offers:

18. Celebrate Mom + Save 20%

19. Pamper Mom, Get a Gift For You

20. Extra 10% Off Gifts for Mom

21. Save 10% on These Awesome Gifts for Mom

22. Treat Mom, Treat Yourself

Last-minute reminders:

23. It’s Almost Mother’s Day, Don’t Forget Mom!

24. Just in Time! New Mother’s Day Must-Haves

25. Forgot Mother’s Day? It’s Not Too Late

26. Time Is Running Out! Shop Now for Mother’s Day

Want more great Mother’s Day ideas for your salon or spa? Check out "4 Easy Ways to Amplify Mother’s Day Sales."


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Emily Martin
Zenoti Copywriter
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.
Cullie Poseria
Senior Product Marketing Manager, Fitness
Coming from a healthcare family, growing up as a competitive athlete, and being trained as a filmmaker, and MBA, Cullie brings diverse experience to her storytelling and digital business-to-business product marketing. Her writing focuses on sharing trends and insights from her experience in software, entertainment, wellness, and fitness.

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