Salon waitlists are essentially a page, which shows up the clients' appointments that are awaiting a slot in the salon’s appointment calendar. Often the waitlist comprises client appointments that are specific to a certain provider. In other words, these are just clients, who are waiting to fill the slots that may open up due to either a cancelled booking or a no-show booking. There are many benefits of a salon waitlist, primarily being that the salons have a list of clients, who are ready to fill the vacuum created due to either a cancelled appointment or a no-show booking. These waitlists allow clients to join the queue in less than a minute and wait for their turn at their own convenience.
As the name suggests a salon waitlist is just a list of clients, who are waiting for a slot to open up either on a given calendar date or in the appointment diary of a certain specific provider. They enlist themselves in the appointment book and await their turn to replace an existing client, who may cancel his or her appointment. With modern-day salon operations being run using a salon management software, creating a waitlist is an easy task. Based on the client’s preferences, the salon front desk staff can create a weekly waitlist, in the software and send automated reminders to the clients that they’re waitlisted. Thereafter, no sooner is a booking cancelled, than the system sends an automated reminder to the client on the waitlist about the slot that is available for use.
The primary benefit of a waitlist for salons/spas and barbershops is that it limits the gaps in your schedule. In fact, a tactfully managed waitlist can ensure that there are minimal gaps in your schedule and that your business doesn’t lose out on any single revenue-earning opportunity. Second benefit a waitlist brings is that it reduces the need to charge a given client for the cancellation of an appointment. Thirdly, a waitlist vastly helps in improving your image as it shows the client that you try your best to accommodate them as per their choices. Finally, it is a great tool to safeguard your calendar from clients who frequently cancel at the last minute.
There are multiple ways of promoting your salon’s waitlist. The primary way of promoting a waitlist is by sharing a link on the website or in the app. The waitlist should be easily known and accessible to all the clients/ subscribers of your salon. Secondly, you should frequently share the link to the wait on the various social media platforms where you showcase your salon’s accomplishments. Another way of promoting the waitlist is to incorporate it in the marketing emails/newsletters. If you use any of the advanced salon management software, you can also configure the chatbot to share the link to a waitlist, upon the use of certain trigger words in the communication. When implemented correctly, a waitlist is a great tool to ensure that your salon experiences minimal cancellations or no-show bookings.