The customers are the nerve center of any salon/spa. The business exists because of its customers. Therefore, business must do all what it takes to make the customers feel that they’re important, and highly valued. A salon/spa rewards and loyalty program is nothing a way to communicate to your clients how important they are for you, and how much you value and appreciate the relationship which exists. With cut throat competition in the beauty industry, a salon/spa rewards and loyalty program is a great tool to engage the customer and ensure that they get duly rewarded for their contribution towards your business. Aside from just engaging with and rewarding the customer, a loyalty program highly contributes towards the customer retention plan and ensures that you have a steady stream of repeat customers.
Zenoti salon rewards and loyalty program gives you the flexibility to design the rewards and loyalty program that meets the goals and plans of your business model. Whether you choose to create a flat level loyalty program or a tiered structure, you can accomplish it all with Zenoti Rewards. The system can be configured to allocate a pre-defined set of loyalty points based on the action. For instance, based on the purchase of services and products clients will accrue a set of loyalty points. Similarly, if the client refers a friend they would get referral points. In order to enhance the system you can choose the tiered loyalty rewards program, which segregates the clients based on their cumulative spends in a year. The tiered program has its own set of advantages such that your providers across all locations can easily know the level of the client and make necessary personalized arrangements to make the client feel both welcome and comfortable.
The salon loyalty program works by rewarding your repeat clients with additional benefits on their special days and occasions. Salons deploy various forms of technology such as membership cards, punch cards, or simply by leveraging technology in the form of a salon management software and deploy a points-based reward system. Purchase of various products and services, along with the associated revenue that these products bring in, customers are awarded points. Once a particular point threshold is reached, customers are free to redeem these points to either avail products or services. Aside from the point based system, the salon/spa can also send customers personalized offers, based on their past purchase history, on their special days as a gesture to extend greetings and welcome them to make them feel more special.
One of the prime ways that rewards and loyalty programs help in growth of business, is by preventing existing clients to turn to competitors. Loyalty programs work on the basic concept of keep rewarding and keep encouraging the client. Designed to adequately maximize the client value in the business, these programs provide highly personalized offers to clients such that they can avail more services and buy more products. Further, higher the client spends the higher are the rewards in form of free services and products or special discounts on high value services. A well designed reward and loyalty program also allows you to not only retain existing clients but also organically grow the client base by the word-of-mouth promotions.