Zenoti strengthens leadership in the beauty & wellness industry with a makeover of its own

Company unveils new logo, website, and visual identity to more strongly reflect its brand purpose.

Zenoti strengthens leadership in the beauty & wellness industry with a makeover of its own

BELLEVUE, WA, January 21, 2020, Zenoti, the leading cloud-based platform for spas, salons and med-spas, today unveiled a new visual identity that closely aligns it with the beauty & wellness industry. The new look will be displayed across all company properties including a revamped website.

“We’ve always admired our customers because of the way they touch people’s lives,” said Sudheer Koneru, CEO, who has himself run a spa before founding Zenoti. “There is a deep link between how people feel and how they perform. Salons & spas, therefore, don’t just make people look better & feel more relaxed. They create confidence, invigorate energy, and inspire people to unlock the greatness within. We wanted our brand to reflect that. In the way we look, and more importantly, in how we behave and interact with the world.”

The new logo portrays Zenoti as creating a “zone of tranquility” within the noise of everyday distractions. The calming blues & greens interplay with the red dot that stands for the greatness unleashed when people feel good. The new look & feel has been carried across all communication including the company website zenoti.com.

“We don’t see ourselves as a software company.” said Guy Weismantel, Senior VP of Marketing at Zenoti. “We see ourselves as a beauty & wellness brand, that creates cutting edge software that helps spas, salons & med-spas keep in touch with rapidly increasing customer expectations. Our new identity acts as the foundation for powerful communication that builds on this.”

To demonstrate the commitment that Zenoti has to unlock the greatness in everyone, the company announced the formation of the Zenoti Foundation, an independently run organization that will support volunteer activities to extend the goodness of beauty & wellness to communities that don’t have access to them. Additional information on the foundation can be found on feelgoodfindgreat.org.


Zenoti provides an all-in-one, cloud-based software solution for the spa, salon and medspa industry. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas and salons in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending.  

To learn more about Zenoti, visit https://www.zenoti.com or follow us on TwitterFacebookInstagram, and LinkedIn for the latest news and updates.  

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