The Perfect Bridal Package Menu

By Emily Martin

February 26, 2016
The perfect bridal package menu

Wedding season translates to revenue opportunity for your business. Check out our ideas on how to build your perfect bridal package menu…

Idea #1: Get mom into your center

Help mom and bride spend quality time together. Design a package that caters to the individual needs for each guest.

Idea #2: Bring in the entire bridal party

No matter how large or small, weddings bring friends and family together. Make it fun for the group with group services that allow members of the party to interact. Add in extras like hors d’oeuvres or a desert table and non-alcoholic beverages.

Idea #3: Offer at least 2 and no more than 3 packages just for the bride

Offer at least 2 packages to choose from. If you’re going with 3, design the package – either in price point or with your services – to encourage folks to sign up for your most expensive package. Don’t forget to do your margin analysis – you’ll want the most expensive package to bring in the most profit for you as well!

Idea #4: Offer a series package

While a day package bundles multiple services that are all taken during a single visit. A series package offers services that are redeemed over multiple visits. Medi-spas usually always offer series packages, but salons and spas can easily design such a package as well.

Idea #5: Don’t forget about the groom

Stick to one, well designed package for the husband-to-be! Packages are a great way for you to increase your average ticket size and for customers to feel like they’re getting a value. Zenoti (formerly ManageMySpa) offers extensive support for packages of all types, helps you sell more packages, and makes it easy to handle package redemptions.

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Emily Martin

Copywriter, Zenoti

A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.

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