Know Thy Customer

By Emily Martin

April 17, 2015

StyleSpeak asked us for a tip on building customer loyalty, and we had to highlight customer feedback as an under-utilized tool. Check out our article on page 164 to see if you're using feedback to promote your business.

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Emily Martin

Copywriter, Zenoti

A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.

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Dominic Blake
Managing Director, Blushes Hair & Beauty

50% increase in self-service booking.

Isabel Steward
Director of Guest Service, Douglas J Companies

500% increase in customers using digital forms prior to treatment.

Brendon Mann
Director, Epic Hair Designs

100% increase in direct mail results.

Theresa Savage
CEO, Inspa

70% drop in cancellations using Connect.

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