The 2024 Beauty and Wellness Benchmark Report
An inside look at the business data, trends, and insights shaping the industry
How does your spa brand stack up against others? Now you can find out.
Compare your spa business to others across 8 key metrics, with the industry’s only definitive, up-to-date benchmark data. As the beauty and wellness software leader – 13 years and nearly 30,000 businesses – Zenoti delivers exclusive insights and analysis to help every spa brand grow.
The trends currently driving spa revenue
Revenue growth for spas has been above the beauty and wellness industry average. Which strategies provided that boost? See what’s driving numbers beyond memberships.
Membership-focused spas vs. non-membership spas
Get data insights for your specific revenue model across three benchmark levels: top earners (the top 10% in the industry), high achievers (top 25%), and the average spa.
The gift (card) that keeps giving
Online gift card sales are up 17% at non-membership spas and 33% at membership-focused spas. Overall, 1 out of every 4 gift cards is redeemed by a new customer.
A swell of upsell
Did you know that 15% of spa revenue comes from in-person upselling? See how that equates to dollars per location and data benchmarks for other client interactions.
“It's essential to know which areas of your business are growing, which are down, and how others in the industry are performing. There's so much value in knowing and tracking your numbers and I love that only Zenoti provides that data so easily."
Courtney Anderson
Spa Trouvé
Unlock access today
The 2024 Beauty and Wellness Benchmark Report includes data on the most relevant key performance indicators (KPIs) for revenue and provider performance.
Get your copy now. By day’s end, you’ll know more about your business.
- See how your spa stacks up in annual revenue, per-ticket value, package sales, and more.
- Discover the online booking strategy that’s boosting new client acquisition across the industry.
- Check the correlation between high-earning spas and high rebooking rates.
- Get 4 recommendations to boost your 2024 revenue growth and talent retention.
