The 2024 Beauty and Wellness Benchmark Report
An inside look at the business data, trends, and insights shaping the industry
How does your salon brand stack up against others? Now you can find out.
Compare your salon business to others across 8 key metrics, with the industry’s only definitive, up-to-date benchmark data. As the beauty and wellness software leader – 13 years and nearly 30,000 businesses – Zenoti delivers exclusive insights and analysis to help every salon brand grow.
The trends currently driving revenue
Growth slowed in 2023 across most of the salon industry; knowing which tactics boost collections is imperative. Explore key revenue trends in memberships, gift card sales, packages, and more.
Detailed benchmark data for your specific business
Get relevant insights for your hair or beauty salon, barbershop, or nail center, with three levels of data (top earners, high achievers, industry average) for every performance metric.
The correlation between access and success
The highest-earning salons (the top 10%) also have the highest rates of online booking and timely rebooking – they put scheduling access in their customers’ hands.
A swell of upsell
Did you know that 15% of industry revenue comes from upselling? Salons and nail studios outperform that average – see the numbers and what it takes to sell more per visit.
“It's essential to know which areas of your business are growing, which are down, and how others in the industry are performing. There's so much value in knowing and tracking your numbers and I love that only Zenoti provides that data so easily."
Courtney Anderson
Spa Trouvé
Unlock access today
The 2024 Beauty and Wellness Benchmark Report includes data on the most relevant key performance indicators (KPIs) for revenue and provider performance.
Get your copy now. By day’s end, you’ll know more about your business.
- See how your salon stacks up in annual revenue, per-ticket value, package sales, and more.
- Get details on the growth of membership revenue – and where it’s booming.
- Discover the key growth area for each salon category and the industry’s fastest-growing new revenue channel.
- Get 4 recommendations to boost your 2024 revenue growth and talent retention.
- Discover two low-cost acquisition channels every salon business must have.
