Spa Business

Spa software company, Zenoti, has produced insights into the impact coronavirus is having on its customers.

The company has 10,000 customers in 50 countries around the world and has collected data on the impact the disruption is having on their trading.

This has been translated into a heatmap showing the effect on appointment trends. It can also be viewed in tabular format.

Sales data was collected from Zenoti’s customers on a weekly basis from 13 countries. This data was then compared with the corresponding week in 2019 and a percentage formed to show the growth or decline in business during the coronavirus outbreak.

A seven-week block was analysed in total, with dates ranging from 3 February to 22 March.

For 11 out of the 13 countries that data was collected from, the biggest decline in sales was seen in the period 16-22 March.

The location with the largest decline was Indonesia with a -73 per cent shift, while South Africa was the only country to exhibit growth, at 4.7 per cent.

Saudi Arabia and Qatar were among some of the other countries worst affected, while alternatively Singapore’s worst week was seen between 10-16 February at -13.6 per cent.

All the data is available via a dedicated online resource centre.

“We’ve established this resource centre to help those we work with in the community,” said Sudheer Koneru, CEO of Zenoti. “I’ve run a spa and salon business before, and have a deep passion for making guests feel good about themselves, so they can go into the world and do great things. That’s why I’m so committed to ensuring that our company and employees are doing all that we can to help others through this difficult time."

Zenoti has also produced a guide for spa and salon businesses during the coronavirus crisis, including a range of information, such as how to manage existing appointments, review memberships and work on communication strategies.


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