2023 Beauty & Wellness Benchmark Report
Get the data, trends, and insights defining the industry.
It takes more than guesswork to run a thriving business. Success requires knowing how you compare to others in the industry – and the strategies that yield results. With The 2023 Beauty and Wellness Benchmark Report from Zenoti, you get the definitive, up-to-date collection of industry performance data.
Also check our 2024 beauty and wellness benchmark report to get the definitive study after 2023.
By working with 25,000+ businesses, Zenoti has a level of data insight you won’t find anywhere else. See how you stack up against businesses like yours, across 12 key performance metrics related to revenue, provider performance, and the guest experience.
In the U.S., the lack of consumer demand in 2020 due to COVID-19 affected more than 72 million employees and hit the beauty and wellness industry hard: By mid-2020, overall revenue had dropped 44 percent from just three months earlier.
Now, the industry is seeing growth and a future that’s flush with opportunity. The U.S. Bureau of Labor Statistics forecasts a 33% increase in personal care employment to 2030, nearly five times higher than all industries.
As beauty and wellness brands attempt to grow in a post-COVID environment, benchmark data is critical.
Businesses that have data for each guest and provider touchpoint know what’s working operationally and financially, what’s not, and how to reach the next level of success.
This report defines a standard of excellence for those touchpoints – and highlights ways in which brands are achieving that standard.
Report Highlights:
Salons and spas with the most revenue per store EARN 3.7X MORE than other businesses in their category.
Businesses with higher percentages of digital payments also have MORE TOTAL BOOKINGS & HIGHER COLLECTIONS. Providers and Stylists also earn more in tips.
Differences in staff utilization across the industry are striking: The average salon or spa performs below 45% utilization, while top salons & spas maintain UTILIZATION ABOVE 75%.
About Zenoti:
Since 2010, Zenoti has defined how a software company can and should drive success for beauty and wellness brands.
Zenoti powers nearly 30,000 business across 50 countries, and every customer benefits from our years of experience and innovation.
Running a salon, spa, barbershop, medical spa, or fitness studio is hard work. You focus on delivering exceptional service and care – we've got the rest.
Unlock access to the report
- The 7 KPIs every salon should track regularly
- 7 strategies that drive revenue and inspire team members
- Data of top performers—plus the industry average
- How your business stacks up, and how you can improve
