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Online booking is no longer a nice-to-have for beauty and wellness businesses – it’s a necessity. In fact, 64% of guests are more likely to choose a salon or spa that offers online booking via mobile phone, according to a 2022 Zenoti consumer survey.

The right salon scheduling software delivers benefits beyond filled schedule slots. Online booking should capitalize on guests’ habits and preferences to optimize your appointment book, increase revenue, and give your staff more time for in-person guests.

Benefits of online booking

In addition to meeting guest expectations for digital convenience, online booking provides these advantages:

Offers 24x7 access to your brand. If you limit appointment booking to phone calls only, you limit opportunities at a busy schedule. With online booking, guests can book an appointment on their time, even when your salon or spa is closed.

Chicago-based Salon Lorrene, a high-volume single center specializing in hair, spa, and bridal services, implemented online booking and saw an uptick in appointments booked within a week. They also realized that guests who book online are more diligent about keeping their appointments.

“We launched online booking, and it has been very successful. We don’t have any no-shows from online booking.”

– Lorrene Conino,
Master Stylist and Owner, Salon Lorrene

Reduces phone calls, giving more time to your front desk staff. With less phone call volume to manage, your front desk is free to focus more on delivering an exceptional in-store guest experience.

Drives higher per-guest spending via built-in recommendations. Within your online booking tool, highlight additional pairings and retail recommendations for each service – even suggest premium services or bundles for splurge spending. This can lead to a higher average ticket size, with guests spending more before they even walk in the door. At New Jersey single-location DePasquale The Spa, online booking brought a 14% boost in average ticket value.

4 must-have online booking features to optimize convenience and boost revenue

Your online booking software must go beyond the basic function of matching guests with appointments. Look for a comprehensive platform that includes these capabilities:

1. 2-tap rebooking

With this Zenoti feature, guests who want to rebook the same service and provider can do so with just two taps on their smartphone. By removing friction from the process, you make it easy for guests to book repeat visits, multiplying revenue for your business.

2. Alternate provider / location suggestions

When a favorite provider isn’t available, Zenoti software recommends other locations and providers so guests can still have a beauty day or relaxing experience with your brand. If your software lacks this feature, guests usually take their business elsewhere, especially if their need is time sensitive.

3. Automated upsell prompts

During the online booking process, the system automatically suggests relevant upsells, offering guests more options or a fuller experience, and boosting average ticket size.

UK-based Ruffians barbershops saw a 26% increase in average ticket size from online booking. How? Automated suggestions for service upsells and retail products. This increased spending from guests before they even sat in the chair.

4. Retail sales integration

Intelligent software suggests products that complement a service. A guest who purchases a hydration special is likely to pick up a moisturizing shampoo, if someone recommends it.

Zenoti suggests products to guests during online booking and also prompts your front desk at the point of sale. The software platform also offers Shopify integration, making it easy for guests to buy products between visits directly from your webstore.

Watch this short video to see how Zenoti software supercharges online booking with features unique to the platform.

“Zenoti is so much more than just a booking system. It’s an analytics system. It’s an electronic POS system. It’s a stock management system. It gives us all this flexibility to actually grow as a company.”

– Andrew Cannon,
Co-founder, Ruffians barbershops

If your online booking tool does nothing more than booking, you’re missing out. Make sure your online booking creates a better experience for guests and drives revenue for your business. Check into the possibilities for your salon or spa.

Video transcript

When your online booking tool is really only good at online booking, that leaves your front desk to do everything else. For everything else your guests expect, Zenoti does what others can’t.

To start, Zenoti’s powerful 2-tap rebooking feature. Guests like to book with a familiar face. In fact, 70% of repeat guests book the same services with the same provider. Same service, same provider. Two taps – booked!

But say a guest’s go-to store is full. Zenoti offers up nearby locations, so guests can still book with the brand they love on the day they need.

But what if the service provider they love isn’t available? Zenoti juggles providers when guests are flexible to accommodate another guest-provider preference. See? Everyone wins.

Now, not all service providers have the flair for selling add-ons and upsells, but Zenoti automatically prompts guests online and your front desk to upsell throughout the process.

And, with Shopify Plus, guests can buy your retail products from home in between visits, all within the same system. Online booking is so much more with Zenoti.

Zenoti does what others can’t.


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Gita Mani
Senior Content Specialist
Gita helps brands find the right words for their messaging, with the customer’s best interests informing her approach. Being in nature is her favorite way to unwind.
Cullie Poseria
Senior Product Marketing Manager, Fitness
Coming from a healthcare family, growing up as a competitive athlete, and being trained as a filmmaker, and MBA, Cullie brings diverse experience to her storytelling and digital business-to-business product marketing. Her writing focuses on sharing trends and insights from her experience in software, entertainment, wellness, and fitness.

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