Membership programs are powerful tools for beauty and wellness businesses because they transform one-time visitors into a loyal community, creating a stable, recurring revenue stream.
Here are five ways Zenoti helps you create and manage a thriving membership program.
1. Design flexible membership plans
A one-size-fits-all approach rarely works for memberships. Your clients have diverse needs and budgets, and your program should reflect that. Zenoti allows you to create highly customizable membership plans tailored to your business goals and client preferences.
You can configure every detail from billing frequency to membership type. Offer recurring memberships for ongoing loyalty or non-recurring plans for a fixed term. The platform also lets you incorporate one-time setup fees, freeze fees for members who need a temporary pause, and even annual fees. This level of control ensures you can build a program that is both attractive to customers and profitable for your business.
2. Offer a variety of benefits
The core of any membership is the value it provides. With Zenoti, you can move beyond simple discounts and design a package of benefits that stands out. Here are four options for structuring benefits:
1. Service credits: Assign credits for specific services.
Zenoti customer Hand & Stone Massage and Facial Spa uses this model, providing members with a choice of a monthly massage or facial, along with discounts and rewards for regular visits. Have a look at Hand & Stone memberships.
Regal Grooming Lounge customers receive one, two, three, or four service credits per month in their Essential, Bronze, Silver, and Gold membership tiers. Have a look at Regal memberships.
2. A bank of money: Give members a set amount of funds they can spend on any service or product, offering maximum flexibility.
Zenoti customer OrangeTwist uses this model, adding monthly credits to a beauty bank that members can use for treatments or products, along with perks and discounts. Have a look at OrangeTwist memberships.
3. Unlimited memberships: Provide members with unrestricted access to select services, allowing them to enjoy as many visits or treatments as they want within the terms of their membership.
Zenoti customer G.O.A.T. Haircuts offers unlimited haircuts, for instance. Have a look at their memberships.
You can also get more creative to expand options for guests and revenue opportunities for you. For example, the service equality template allows members to use a credit for a standard service toward a different, equally valued service. This nuance encourages members to explore a wider range of services, often leading to a greater customer lifetime value.
4. Family memberships: Common in the fitness industry, this option lets club members add additional members for a fee so they can all share the same benefits.
3. Automate billing and collections
Managing recurring payments is one of the biggest administrative challenges of running a membership program. Doing it manually is untenable if you’re looking to scale. Zenoti automates the entire billing process, saving you time and reducing the potential for errors. Once a membership is sold, the system triggers an automated billing schedule based on your pre-defined settings.
As with any subscription model, payment failures are inevitable. Zenoti helps you manage disruptions with less effort. You can define automated protocols for failed payments, including setting up re-try schedules and determining when a membership should be suspended.
Zenoti offers the option of charging a cancellation buyout fee, allowing businesses to set a minimum commitment period — like three months, for instance — and charge a fee if members exit early, protecting your revenue.
The system also supports waiving future collections if needed, giving you complete control over the financial lifecycle of each member.
4. Help members self-serve
A modern membership experience gives clients control over their own accounts. The Zenoti platform allows you to decide which actions members can take online through their webstore or mobile app profile. They can update their stored payment methods, view their benefits, and manage their membership status.
You can enable members to upgrade to a higher tier, downgrade to a more suitable plan, or even freeze their account for a set period. An automatic unfreezing feature ensures memberships reactivate after the designated time without any manual intervention. By providing these options, you reduce admin work for your staff and offer the self-serve access today’s consumers expect.
Zenoti delivers instant club access
“We have a lot of people from North Carolina who go to Florida during the winter and come back to North Carolina in the summer when it’s nice and cool. They freeze and unfreeze their memberships accordingly. With our old software, when someone unfroze their membership, we had to wait until the next billing cycle for them to actually use the club. With Zenoti, it’s automatic – they can unfreeze and use the club that same day. It’s been really easy for the administration, staff, and members.”
– Rodney Morris, Owner, Franklin Health & Fitness
5. Look behind the curtain with powerful reporting
To grow your membership program, it’s important to understand what’s working and what isn’t. To that end, Zenoti provides detailed analytics on member behavior. As an example, the reduced usage member report helps identify at-risk members who haven’t been using their benefits. You can then proactively reach out with special offers or reminders to re-engage such members before they cancel.
From tracking membership sales to monitoring benefit redemption, these reports help you make decisions rooted in data. You can refine your offerings, improve your marketing efforts, and ultimately increase member retention and the overall value of your program.
Marketing to members simplified
“Zenoti makes it easy for us to contact members by letting us segment them and send emails. We can also have always-on campaigns just for members, which makes it super easy.”
– Mark Marino, President, HLC Wellness & Aesthetics
Why Zenoti excels at memberships
With flexible plan design, diverse benefits, automated billing, self-service options, and actionable reporting, Zenoti gives beauty and wellness businesses a feature set that can turn guest visits into long-lasting value. Explore the platform for membership management.
Featured image: Zenoti’s Michael Simonelli and Priyanka Saxena presenting From Visits to Value: Scaling with the Membership Model at Innergize 2025.
