The Q1 2026 Beauty and Wellness Marketing Calendar
Your ultimate guide to kickstarting your best year yet
The first quarter lays the foundation for the year ahead. From New Year refreshes to Valentine’s Day and early spring self-care, Q1 offers timely moments to re-engage clients, fill schedules, and build momentum. Inside the calendar, you’ll find:
- 30+ revenue-driving dates from January-March
- Creative campaign ideas for each marketing opportunity
- Industry data and expert insights to guide successful planning
- Ready-to-use strategies you can implement today
Download the Q1 2026 Beauty and Wellness Marketing Calendar
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- Streamline and personalize every step of the customer journey, from online booking to re-engagement
- Harness AI-powered insights and smart automations that drive revenue and fill every open slot
- Effortlessly build loyalty and membership programs that keep guests coming back
Everything You Need for Q1 Success
- Key campaign opportunities across January, February, and March.
- Promotion ideas for each holiday (from New Year’s Resolutions Week to Galentine’s Day and St. Patrick’s Day).
- Zenoti insights showing what actually drives bookings.
- Actionable strategies to boost demand during a traditionally slower season.
Key Stats from the Calendar
- 62% of regulars are more likely to choose a salon or spa that offers after-hours support.
- 70% of wellness clients report that a rewards program would keep them coming back.
- 73% of salon and spa clients say they would be more loyal to a business with easier booking and communication options.
- 25% of gift card spenders are brand new to your business.
Take Your Q1 Marketing Beyond Just Dates
Having the calendar is just the beginning. The most successful beauty and wellness businesses combine strategic timing with proven growth tactics and the right tools to execute.
The Check-In: Business Growth Hub
Dive deeper into business growth strategies with insights from industry experts. Discover proven techniques for client retention, revenue optimization, and scaling your beauty or wellness business — perfect for maximizing those Q1 opportunities.
Zenoti Marketing Platform
See how 30,000+ beauty and wellness businesses automate their marketing campaigns. From personalized offers to predictive analytics, explore the tools that turn calendar dates into consistent revenue streams.
Ready to Execute These Marketing Opportunities?
Now that you know the dates, see how successful businesses turn them into automated revenue.
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