Fitness Center Software
Stronger business. Smarter growth.
AI-powered, all-in-one fitness center and gym software that boosts conversions, simplifies operations, and delivers personalized member experiences at scale.
All-in-one, AI-powered fitness software trusted by the fastest-growing fitness brands and health clubs in the world.
What’s Slowing Down Growth in the Fitness Industry?
Low lead conversion
Missed follow-ups mean missed memberships. Without intelligent automation, high-intent leads fall through the cracks and revenue is lost.
Disconnected member management
Upgrades, freezes, cancellations, and classes handled across multiple tools and front desk create friction for teams and inconsistencies for members.
Untapped member revenue
Upselling PT, Retail and exclusive access go unrealized when systems can’t surface the right insights or recommend the right offer at the right time.
Rising cancellations and low engagement
Most gyms notice disengagement only when members cancel. Without early signals or automated re-engagement, loyalty and lifetime value suffer.
The solution
Transform every member interaction into revenue
Zenoti helps fitness businesses turn walk-ins, trials, bookings, and check-ins into predictable growth across locations.
With AI-powered marketing, convert more leads, keep schedules full, and drive higher spends through personalized offers in your branded app.
With memberships, payments, and insights in one place, you run smoother and grow faster.
increase in member spend from personalized upsells
percent higher engagement with automated reminders and follow-ups
percent savings on payment processing with ACH optimization
Built for Fitness Centers and Health Clubs
Zenoti provides unique, purpose-built features specifically designed to address the real-world complexities of Fitness businesses
Convert more leads automatically
Intelligent automation handles missed calls, follow-ups, and trial bookings so high-intent prospects never slip through the cracks.
Effortless membership management
Manage upgrades, freezes, cancellations, renewals, and family plans in one smooth workflow across every location.
Automated payroll, inventory, and collections
Automate trainer payroll, inventory tracking, and collections—including ACH optimization that can cut payment processing costs by up to 60 percent.
Grow revenue with personalized offers
Surface targeted upsells—PT sessions, retail, premium access—based on member behavior to increase spend per member.
Make Better Decisions with Built-In Artificial Intelligence
Convert Leads to Paying Members
Retain Members Proactively
Automate Day-to-Day Operations
Increase Member Spend with AI Suggestions
Convert More Opportunities into Revenue
AI-Powered Marketing Campaigns
Referral and Guest Pass Programs
Performance-based Marketing Analytics
Maximize Revenue from Every Member
Personalized App for Members
AI-Driven Upselling and Cross-Selling
Centralized Benefits Management
Drive Long-Lasting Retention & Loyalty
Personalized Engagement at Scale
Prevent Member Churn with AI
Turn Members into Advocates
Everything Your Fitness Center Needs – All-in-One
Unified Operations
Manage memberships, personal training, class schedules, staff rosters, and facility access from one place — across single or multiple club locations.
Real-Time Insights
Track trainer performance, class occupancy, revenue per member, and churn risk to make data-driven decisions and boost profitability.
Mobile-First Convenience
Enable members to book sessions, renew and upgrade plans, and access offers via your branded app. Equip staff to check in members, upsell services, and view schedules on mobile.
FEATURED
Meet Zeenie, Your AI Assistant
Zeenie is your AI-powered assistant—trained to make your team faster, smarter, and more efficient.
Whether it’s helping front desk staff identify churn risk, giving GMs a breakdown of the daily footfalls, or suggesting the right time to promote a new service, Zeenie keeps your operations one step ahead.
Zeenie helps your team:
- Spot drop-off trends before they impact retention
- Recommend upsells based on past member behavior
- Access schedules, member insights, and reports in real time
- Save hours each week on manual admin tasks
And she never takes a sick day.
Industry-specific Integrations
“Zenoti is bringing our business to the next level. For us, it’s about reaching more and more clients, and making money while we sleep. We were running our business like we did 20 years ago—now we’re finally moving forward.”.”
Lynn Grenier
Co-Owner, Connexion Pilates
“Zenoti helps our front of house to run a busy studio. When the clients come in, staff have the history of the clients. The trainers who work with Zenoti also are happy to see their commissions and it is very powerful to drive the motivation of our staff.”
Zo Withers
CFO, FaceGym
“Zenoti helps us track our membership revenue and identify the best performing membership program for us. Cross promoting services between the salon, spa and fitness centers helps us increase each customer’s average spend and make sure no-one goes untouched.”
Hylton Lipkin
Head of Operations, Apollo Life Studio
“Switching from Mindbody to Zenoti after 8 years was a big decision—and absolutely the right one. From day one, the Zenoti team was professional, caring, and incredibly responsive. They listened to our concerns, addressed them quickly, and made the transition smooth and easy.”
Cathy Miller
Owner, InCycle Strength LLC
FAQ
Can Zenoti support large Fitness Centers or multi-location chains?
Yes. Zenoti is purpose-built for scalability, supporting both centralized control and local flexibility for franchises and multi-location businesses.
How does Zenoti help reduce churn?
Zenoti’s AI proactively identifies disengaged members and facilitates targeted campaigns to boost retention effectively.
What operations can Zenoti automate?
Zenoti automates payroll, billing, class scheduling, marketing campaigns, front desk check-ins, and lead management, significantly reducing manual administrative tasks.
Do I need separate tools for different functions?
No. Zenoti unifies marketing, memberships, scheduling, payments, and analytics into one comprehensive platform, eliminating the need for multiple tools.
Can Zenoti help me attract more members?
Yes. Zenoti’s AI-driven marketing and automated lead follow-ups significantly enhance conversion rates, driving consistent member growth.
