Reports and Guides

The Q4 2025 Beauty and Wellness Marketing Calendar

Your ultimate guide to the busiest season of the year

The final quarter of the year is packed with opportunities, from Halloween to New Year’s Eve. Don’t miss these key dates to maximize your revenue.

  • 30+ revenue-driving dates from October-December 
  • Creative campaign ideas for each marketing opportunity 
  • Industry data showing which promotions convert best 
  • Ready-to-use strategies you can implement today 

Download the Q4 2025 Beauty and Wellness Marketing Calendar

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  • Streamline and personalize every step of the customer journey, from online booking to re-engagement
  • Harness AI-powered insights and smart automations that drive revenue and fill every open slot
  • Effortlessly build loyalty and membership programs that keep guests coming back

 

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Everything You Need for Q4 Success

The Q4 2025 Beauty and Wellness Marketing Calendar includes:
  • 30+ marketing dates from October through December
  • Campaign ideas for each opportunity (National Pumpkin Day, Small Business Saturday, etc.)
  • Zenoti insights showing what actually drives bookings
  • Ready-to-use strategies for the holiday season and New Year’s campaigns

Key Stats from the Calendar

  • 62% of regulars say they’d be more likely to choose a salon or spa with after-hours support
  • 71% of salon and spa regulars have skipped booking because it was too hard to reach someone or book online
  • Businesses that integrate booking from search engines are 15% more
likely to attract new clients from Google
  • Gift card sales saw a 20% increase across the beauty and wellness industry in 2024

Take Your Q4 Marketing Beyond Just Dates

Having the calendar is just the beginning. The most successful beauty and wellness businesses combine strategic timing with proven growth tactics and the right tools to execute.

The Check-In: Business Growth Hub

Dive deeper into business growth strategies with insights from industry experts. Discover proven techniques for client retention, revenue optimization, and scaling your beauty or wellness business—perfect for maximizing those Q4 opportunities.

Zenoti Marketing Platform

See how 30,000+ beauty and wellness businesses automate their marketing campaigns. From personalized offers to predictive analytics, explore the tools that turn calendar dates into consistent revenue streams.

Ready to Execute These Marketing Opportunities?

Now that you know the dates, see how successful businesses turn them into automated revenue.

Want to see Zenoti in action?

New! Learn how The Glam House creates magical experiences that go beyond hair on the latest Growth Diaries episode