As a beauty or wellness business owner, you’re always on the lookout for new clients, but attracting them is only half the journey. You also need to nurture interested leads, convert them into paying customers, and keep them coming back for the care and results they deserve. That’s a tall order for a business owner or operator with too many things to do and too few hours in the day.
The new AI Workforce from Zenoti is here to help. Product experts Sunayana Reddy and Balakrishna (BK) Narayanan introduced two key agents during their session on Smarter Marketing and Lead Management with AI at Innergize 2025. This post recaps their session for you.
3 key challenges in beauty, wellness, and fitness
The challenges are: 1. Generating demand. 2. Converting leads. 3. Retaining guests.
Zenoti’s AI Lead Manager and AI Marketer work in tandem to address these issues head on for salons, spas, medspas, and fitness studios.
AI Lead Manager focuses on attracting and converting new leads.
AI Marketer nurtures existing guests to build loyalty.
“AI Lead Manager and AI Marketer are designed to talk to each other to drive exponential growth. We’re doing away with siloed systems where you’re bringing in leads from one system and using a different system for marketing.”
– Sunayana Reddy, Senior Manager, Product Marketing
Capture and convert every opportunity
Sunayana kicked things off by diving into the world of AI-powered lead management. The goal is simple: Never miss a moment of interest. If someone interacts with your brand, you should capture that opportunity instantly and intelligently.
Centralize every lead from every source
Today, leads can come from anywhere: your website, social media, phone calls, or email marketing. Zenoti’s system is built to capture all leads in one place. Whether someone fills out an Instagram form, engages with a chatbot on your website, or calls your front desk, that information funnels directly into the lead management dashboard.
This unified view means no more scattered data or siloed systems. You get a clear picture of where your leads are coming from, be it Facebook, Google Ads, or a walk-in. Then, you can track, act, and optimize your efforts.
Assign and score leads for smarter follow-up
Once a lead is in the system, the next step is to connect them with the right person on your team. You can assign leads manually, which is perfect for high-value prospects, or use a round-robin system to distribute them evenly among your team. Soon, AI will handle this for you, analyzing conversation sentiment to make intelligent assignments.
Not all leads are created equal. That’s where scoring comes in. You can set up rules for AI Lead Manager to prioritize leads based on their actions, like opening an email or clicking a link. This ensures your team focuses their energy on prospects most likely to convert. Looking ahead, AI will take scoring to the next level, using predictive analysis of past interactions and purchase history to identify your hottest leads.
Nurture leads with speed and context
In the personal-care industry, speed matters. If you don’t respond to a lead within five minutes, you risk losing them to a competitor. With longer response times, “80% of leads drop off,” notes Sunayana. That’s a lot of business and revenue lost.
Imagine a potential client searching for a last-minute haircut. If your salon is slow to respond, they’ve already booked with the barbershop down the street. Same story at spas, medspas, and gyms. Take too long to respond and you lose prospects to competitors.
Zenoti’s lead management tool (AI Lead Manager) offers rapid, meaningful engagement.
You can message, email, or if you use AI Concierge (formerly HyperConnect) within Zenoti, you can call leads directly from the platform. The real advantage is having all guest information in one place. When you talk to a lead, you have their entire history at your fingertips. This context allows for quick, personalized conversations that save time for your team and create a better experience for the potential guest.
For businesses that can’t respond to every lead one on one, drip campaigns are the way to go. You can set up automated sequences to nurture leads from the moment they show interest. For example, when a lead comes in from an Instagram ad, the system can automatically send a welcome email within three minutes, followed by a text message a few days later. This “fire and forget” approach ensures no lead falls through the cracks.
Measure what matters
How do you know if your efforts are paying off? It’s easy. Check Zenoti’s lead management dashboard for metrics. You can see which channels generate the most leads, which team members are converting the most prospects, and the overall return on your investment.
These analytics help you understand what’s working so you can double down on your most effective strategies.
Evolve your marketing with AI
BK then explained how AI is reshaping marketing. The traditional approach – that of manually identifying segments, creating content, and running campaigns – can be a time sink. Zenoti’s AI Marketer acts as your strategic partner, automating and optimizing the entire process.
It starts with a goal. Whether you want to bring back lapsed guests or increase membership sales, you tell the AI agent what you want to achieve. It then suggests the best target segments and channels based on your guests’ visit and purchase history.
The AI also helps you craft compelling content. It can generate variations of images, write subject lines, and refine your email copy, all within a single workflow.
“A lot of customers use editing tools like Canva or Jasper AI to create content [for marketing campaigns]. Now we’re building it natively within Zenoti.”
– Balakrishna (BK) Narayanan, Director, Product Management
You’ll still have full control to edit and approve everything, with the AI agents doing the heavy lifting.
This approach powers everything from one-off promotions to complex, multi-step drip campaigns. Built-in dashboards and AI-powered recommendations help you measure performance and improve your campaigns to reach your goals faster.
By bringing AI Lead Manager and AI Marketer together, Zenoti offers a unified solution to attract, convert, and retain guests, creating a cycle of continuous growth for your business. Schedule a personalized demo to explore the duo for your business.
Featured image: Zenoti product experts Sunayana Reddy and BK Narayanan presenting at Innergize 2025
