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As beauty and wellness industry leaders know, the number of in-person customer visits shot up in 2022, across just about every business category. The 2023 Beauty and Wellness Benchmark Report spells out the details: Barbershop visits increased 28%. Appointments at full-service medical spas were up 22%. Luxury beauty salon visits rose 19%.

This blossoming is occurring during a period of considerable change. Business management technology continues powering operations at tens of thousands of locations. AI-driven tools are starting to yield new levels of success for salons, spas, and medspas – while economic uncertainty looms as a threat.

Innergize - Beauty and Wellness Summit 2023

The need has never been greater for an all-encompassing event for industry leaders to convene and collaborate. Enter Innergize, the premier gathering of the beauty and wellness industry’s top minds, most passionate leaders, and top-performing brands.



September 17-19, 2023
Seattle, Washington – Hyatt Regency Seattle
1,000+ attendees
48 speakers
15+ workshops
See ticket availability

5 reasons Innergize is the premier beauty and wellness event – and why to attend

Reason #1: Dozens of industry innovators, leaders, and stars all in one place.

The biggest names in salons, spas, and medical spas will convene this September at Innergize. Here’s just a sample of the four-dozen leaders and innovators scheduled to speak:

Salons / Spas:

  • David Berg, CEO, European Wax Center
  • Susan Haise, CEO, Edgeless Beauty Group
  • Larry Silvestri, SVP and Chief People Officer, TRICOCI
  • Josh Goodell, CEO, Boardroom Styling Lounge
  • Cindy Meiskin, CXO, Hand & Stone Massage and Facial Spa
  • David Crisalli, Former CEO, Massage Envy

Medical spas:

  • Marilyne Gagné, Founder and President, Dermapure Clinics
  • Clint Carnell, CEO and Founder, OrangeTwist and HydraFacial
  • Lynn Heublein, Co-founder and CEO, SkinSpirit
  • Donna Simonds, CEO, LaserMD Medspa

Regardless of each leader’s role and experiences, they each share a common trait: a passion for their work, the industry, and the customers whose lives they help improve.

Innergize attendees get the unprecedented opportunity to learn from people like these – and take the insights and experiences back to their own business.

Reason #2: The future of beauty and wellness – live and in progress.

When you get 48+ industry leaders together for a few days of sessions, panels, and workshops, ideas are at their peak. Innergize is not a typical conference: It's an idea exchange. A spark of conversation. A sharing of minds and mindsets that can lead to a future for our industry that’s bigger than today.

Speaker image talking at a summit

The Innergize agenda is designed to cover a wide range of topics, giving any business owner or manager something tangible that relates most to their needs. We’ve created three areas of focus, one for each day:

Day 0: Innovate with Zenoti

During this interactive training day, attendees are elbow-to-elbow with Zenoti product leaders and experts, walking through the best ways to maximize revenue and streamline salon and spa operations.

Day 1: Shaping the industry

Top industry experts take center stage and take attendees through invaluable breakout sessions. The day covers everything from upcoming industry trends to specific strategies that drive business growth and staff retention. Every session is hosted by the leader of a top-performing salon, spa, and/or medspa, or beauty and wellness experts and innovators.

Day 2: The AI transformation

If you think AI is just a computer writing text for you, think again. Recognized leaders in the artificial intelligence space will offer expert guidance – and sessions show how AI can transform a beauty and wellness business with an eye toward growth.

Reason #3: Seattle, the Emerald City and jewel of the Pacific Northwest

Innergize happens in one of the greatest technology cities in the U.S. – heck, one of the greatest cities in the U.S., period. Seattle delivers big-city energy by a gorgeous waterfront, with some of the finest offerings for food, culture, and calm anywhere.

One of the great cultural Seattle landmarks is home to the Innergize celebration on September 18: The Museum of Pop Culture, better known as MoPOP (seen below). It’s a must-see for music and science fiction fans, and home to the world's largest collection of Jimi Hendrix artifacts. The Innergize universe will gather for a quintessential Seattle evening with fun, entertainment, awards, and plenty of conversation.

MoPOP Exterior

Reason #4: A stellar selection of featured speakers

At Innergize 2023, innovation and inspiration aren’t limited to the beauty and wellness industry. The lineup of keynote and featured speakers is proof, including:

  • Elizabeth Gilbert, author, Eat, Pray, Love
  • Ali Dalloul, VP, Azure AI, Microsoft
  • Alex Banayan, author and speaker
  • JuE Wong, CEO, Olaplex
  • Scott Missad, President & CEO, Beauty Quest Group

Reason #5: An unmistakable sense of community

Whether you’re a beauty and wellness business owner, stylist, therapist, aesthetician, front desk manager, or support staffer, one thing is true: you care about the wellbeing of others. Salons and spas deliver personal services like no other industry, helping others feel good so they can go out and find their greatness.

That sense of community will be the pulse of Innergize. It's more than just networking (though there will be plenty of networking, too.) It’s a shared pride and understanding of what the people of this industry offer others – the sort of pride that can inspire amazing ideas and next-level professional achievement.

Whether you're looking to take your business to new heights, connect with industry leaders, or collaborate with peers, Innergize offers all that and more. Join us at and be part of the movement that's shaping the future of the beauty and wellness industry.

Find out more about Innergize 2023

Buy Innergize tickets

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Norm Schrager
Director of content
Norm leads content strategy and thought leadership communication for Zenoti. He has been part of the health and wellness technology industry since 2011.
Norm Schrager
Director of content
Norm leads content strategy and thought leadership communication for Zenoti. He has been part of the health and wellness technology industry since 2011.

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Cullie Poseria
Senior Product Marketing Manager, Fitness
Coming from a healthcare family, growing up as a competitive athlete, and being trained as a filmmaker, and MBA, Cullie brings diverse experience to her storytelling and digital business-to-business product marketing. Her writing focuses on sharing trends and insights from her experience in software, entertainment, wellness, and fitness.

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