Rodeo Salon unifies data, boosts stylist efficiency and client experience
Rodeo Salon views Zenoti as a digital tool that aligns with their identity as a new generation of hairdressers in Denmark. The salon distinguishes itself by embracing technology more fully than traditional Danish salons, and they leverage Zenoti to advance this digital transformation and guide their clients toward digital engagement.
The salon had long sought solutions from other systems because much of their marketing happens on platforms like Instagram and Facebook. While they were running campaigns and sending messages, clients often faced complications when trying to act on these promotions. Zenoti resolved these issues for them.
Before implementing Zenoti, Rodeo Salon's data was scattered across different systems with no way to connect them. Zenoti consolidated everything into one platform, enabling them to analyze data and send text messages or emails seamlessly. Previously, they lacked detailed insights into customer spending patterns and visit frequency. The system now allows them to create targeted marketing campaigns and communicate directly with clients.
The salon offers a membership program that provides discount benefits to guests, and they're focused on increasing visit frequency. They're utilizing Zenoti's systems to achieve this goal. With everything centralized in one system, many clients are now using the salon's app, particularly appreciating the quick booking feature. Rodeo Salon is taking their next step toward expanding memberships and integrating Klarna payment options – an important addition given current inflation, as many businesses are offering payment plans. The salon expresses strong satisfaction with the system.
Zenoti enhances Rodeo Salon's operational efficiency by enabling clients to handle many tasks that hairdressers previously managed at the point of sale. Guests can easily book appointments through the app, view their upcoming visits, and reschedule or cancel as needed, providing them with greater flexibility.
