All Dolled Up Salon creates value for guests with Zenoti

I'm Sylvester Bailey. I'm the CEO of All Dolled Up Salons and Stores. We've been a leader in the multi-culture salon space for about 37 years.

When you come to have an All Dolled Up experience, you're going to first feel like family. The guest experience is the most important experience. So, we constantly are looking at ways to give back to the guests and create value for our guests, and just investing in anything that enhances their experience is our strategy.

Mostly today, everything is technology, so you have to be on point when it comes to technology. And the mobile app is the best thing that we have working for the company.

It helps a lot of clients to be able to book their appointments where they weren't before. They didn't have the opportunity to do it. Now that they get to know, "Oh, I can book my appointment and it can be at 12 o' clock at night," and then they see there's availability at 11 o' clock in the morning for a service; knowing that they can do that instead of waiting for somebody to be in the office.

I really am thankful for having a system like Zenoti, from the client being able to come in, check in, seamlessly, sit-in the chair, get their service started, be able to pay for their ticket, tip their ticket, and rebook their appointment, takes away so many man hours that I would have had to put in prior to having that. They're amazed. They're like, "Wow! A salon has an app?!" So, it really makes us on an innovative level as an overall salon and the services we offer.

We've been constantly looking for something that's going to separate us from our multicultural competition, and we've found that our membership model, which is our Texture Club experience, is something that is very special. It gives customers an opportunity to get an experience that's reproducible, affordable luxury, and we can deploy it seamlessly with technology, and we're constantly adding and removing features to it to make it better. And with Zenoti, that's one of the features that we love is that it's not just one size fits all.

Zenoti University has a lot of tools and resources to help our company be more successful. I believe that it's always good that you get more training as we add stylists. Every six months, the industry changes. So, basically, just like technology, it's the same way. The goal is if we can help a lot of other people to become great, we can all be great.

Being able to monitor the scheduling from my actual station with my phone allows me to multi-task where I can work on my client. If a client comes in and maybe my front desk receptionist is not available, I can actually take a look and see things. Add them all from a ticket from my phone while I'm still working and engaging with my client that may be in my chair.

This allows them to be able to schedule themselves accordingly to what they currently have live on their appointment book. They also receive notifications when clients have gotten to the salon, so they know to come out. Now, it's seamless. The client walks up to the door; it automatically checks them in. The stylist is aware of it. They come to the front; they're able to greet the client as they're coming into the salon.

So, when you give the client that great experience and then are able to show them how to book their appointment and cash out from the chair, knowing that we are on the wave of what Zenoti is teaching is just going to elevate us to become great.

Zenoti makes my life easier because, again, it gives us the technology that we need to build and grow and sustain growth. And it also gives us the technology to communicate at a level we would have never been able to communicate before.

I just can't go back. Once you've had this experience, you can't go back because now you've changed what your standard of the work environment is like. It would make it very stressful if we were to divert back to our previous system. It would affect the stylist; it would affect the client's experience when they come in. I don't think we would be able to ever operate the same – ever.