How Soap Treatment Store added new revenue streams by opting for Zenoti
Zenoti offers automated processes. We have more time to spend on our customers. Hi, I'm Marlous. I'm the marketing manager of Soap Treatment Store, and we have different beauty stores throughout the Netherlands. We offer a range of beauty treatments like facials, manicures, pedicures, but also massages, brows and waxing treatments. We also have a medspa. It's Doctors at Soap, and we perform a lot of treatments like filler and Botox treatments.
We have 130 staff working at Soap Treatment Store and different people, like beauty specialists, massage therapists, bookers, front office, and at Doctors at Soap, we have doctors and also assistants working. The whole implementation process with Zenoti was very smooth. Of course, it's a big organization. It's very hard for different stores and as many employees as we have. It's a whole change. The Zenoti team was really helpful, so every staff member was ready for the go-live of Zenoti.
The three new features we've added with the memberships, the gift card sales online, and also the automated check-in and checkout. And it has been a great additional revenue stream. So, Zenoti software is really giving us, as the head office, an advantage to see all different parts of our business, as well as our franchisees. [With] access to all information that's necessary, Zenoti is really offering us a stable foundation to expand Soap Treatment Store internationally as well.
Smart marketing and artificial intelligence is really allowing me to be one step ahead in this industry. We have the Zenoti mobile app for our customers as well as for our employees. It gives our customers an easy way to book online, as well as through easy access to the membership balances, their previous purchases, and also their upcoming appointments. The smart marketing is allowing us to give each customer the relevant information they want and they need.
Because Zenoti is cloud-based, my customers can redeem their membership at any location, and the Zenoti mobile app for our employees is the easy way to give them a good start of the day, see their schedule to see what's coming for our doctors as well. We also have a booker center where it's very easy to make bookings for multiple locations in Zenoti. It's very good for us to see the decreasing of the phone calls and the increasing of the online bookings. It has really been taking a load off our booker staff.
