Spalon Montage: Zenoti powers seamless ops, booking & online store

Our guests love Spalon because we are, you know, for lack of a better term, a one-stop shop. We encompass all departments: nails, facials, skincare, body work, but hair is our mainstay. We do about 50% hair, and, that really is what keeps our guests coming back.

I look at Spalon. It doesn't have someone's name on the door, but rather it has a ton of masters of their craft.

Zenoti has transformed our business in a variety of ways. One of the things that's had the greatest impact is online booking. We're at 30% online bookings. We're seeing guests really add things to their service that they typically wouldn't. They're upgrading a lot of their services, doing a lot of add-ons, which has led to an increase in our average ticket.

With our online platforms with Google Book Now, it makes it very easy for anyone to look up our business and simply hit that "book" button and secure an appointment.

The good news is our business has grown, and I think large in part to Zenoti by helping us analyze the data and be able to continue to reach out to guests.

Zenoti has transformed our business in a plethora of different ways, but the biggest one that stands out to me is our online store.

During COVID, we decided to take the dive into e-commerce, and it's been incredible. So Zenoti has opened up their APIs. They've allowed that integration, which is going to allow us to really expand market, increase revenues, communicate differently with our guests and manage our inventory better.

The most amazing thing about Zenoti is that they didn't just come and install the software and help us do the conversion. It's a relationship that we've stayed in. I'm able to meet with them on a weekly basis. We review open tickets or have them drill down on different areas of the software that I didn't know how to use.

So, recently, we launched a mobile app, and Zenoti helped us build that, which is absolutely incredible. Our guests are able to see their online booking history or their guest service history so that they know exactly what to book for and how much time. That is something that's been a huge help to our staff while they try to manage their busy days and squeeze clients in. So, it's been something that's been able to help them fill their books when there are cancellations.

It also has something called quick books. So, it knows the behavior that you've done at Spalon, and you can quickly open up your app. And it says quick books, like, do it again kind of thing. You press on that icon, and it will show you the next appointment available with the person that you had previously seen. And we think that's super cool.

Our partnership with Zenoti has allowed us to solidify some really good processes into place so that if we were to move forward with acquiring another location or opening another door, we would be able to easily transition Zenoti and their software right over to that store to that location.