Zenoti boosts customer experience and franchise growth for Icebox Cryotherapy
The team at Icebox, the country's first brick-and-mortar cryotherapy studio, shared their experience with business growth and technology solutions. The company began franchising four years ago and has been enthusiastic about expanding their wellness modality to communities nationwide, helping people discover alternative healing approaches.
Icebox reports that Zenoti has provided tremendous support to their operations. The company had been seeking a new solution to help franchisees maximize efficiencies and increase profitability, while also giving corporate leadership easier reporting capabilities and better business oversight. They emphasized the importance of having quality data to make informed business decisions—something they had previously lacked.
The team explained that they completely revamped their membership program, a change that was only possible through Zenoti. They anticipate membership revenue will increase across studios due to the program's improved structure and convenience, particularly the traveling membership feature. The company has now implemented traveling capabilities across their entire system, including not just memberships but also gift cards and packages—functionality they'd never had access to before, which has been particularly valuable for their studios.
Icebox noted that Zenoti has significantly enhanced the consumer experience as well. The app and web store have made purchasing and booking straightforward for customers, and the company has seen online sales increase even within a short timeframe, which has them excited about future growth potential.
The company also highlighted Zenoti's franchise management benefits, particularly the ability to prevent individual studios from independently changing pricing, services, or adding unauthorized products. While this may seem controlling, they explained it actually protects all franchise locations from price undercutting and ensures harmonious relationships across the network. With new store openings, Icebox has been able to observe the ease of implementation firsthand. The Zenoti onboarding process has proven to be remarkably quick—a significant improvement over their previous point-of-sale system.
Finally, they emphasized that Zenoti's reporting capabilities have been and will continue to be valuable for educating franchisees and studios on business analysis, while helping corporate understand benchmarking, averages, and growth patterns. They expressed gratitude for their consistent month-over-month and year-over-year growth.
