Tommy Nielsen didn’t set out to run a salon empire. With a finance and consulting background, the beauty industry wasn’t on his radar until an unexpected partnership led him to Rodeo, a bold new salon concept in Denmark.

Under Tommy’s leadership, Rodeo has expanded to 11 locations, attracted over 20,000 members, and redefined what a salon experience can be. In this episode of Growth Diaries, host Sudheer Koneru sits down with Tommy to explore how approaching the salon business like an entrepreneur, not a hairdresser, changed everything, from building an in-house academy and training stylists from day one to creating a membership experience that keeps 95% of clients coming back.