AI assistants promise a lot—but what do they actually deliver for salon and spa owners? Let's get specific.
Zeenie, the AI-powered assistant from Zenoti, works to lighten your load, empower your staff, and help you make smarter business decisions. With Zeenie around, it’s like having an extra team member who's quick with answers.
Already use Zenoti? Zeenie is built in to help you tame the daily chaos.
This post distills essential intel from an Innergize session by Zenoti experts Sunayana Reddy (senior product marketing manager) and Michael Simonelli (training manager) on ways for salons and spas to make the most of Zeenie.
That's the snapshot – there's more magic in the details. Let's explore how Zeenie can transform your day-to-day.
What can a salon and spa AI assistant do?
1. Get instant answers to your "Wait, how do I …" moments
Instead of digging through manuals or calling tech support, just ask Zeenie. Need to know how to process a refund or update a client profile? Type your question the way you would say it and get an answer right away.
2. Handle guest requests on the fly
When a client calls requesting an old invoice, your front desk can ask Zeenie to pull it up without leaving the appointment book. All it takes is a single query in natural language. Faster service, less screen hopping, and way more professional interactions all around.
3. Onboard new staff without the overwhelm
Training new hires usually means hours of shadowing and explaining the same processes over and over. Zeenie offers step-by-step instructions tailored to your business, so new team members can get up to speed faster. They can find information independently, freeing up managers to focus on more strategic coaching.
4. Teach Zeenie to speak your language
Every business has its own terminology, and Zeenie can learn yours. Want to call clients "patients" or stylists "hair artists"? Just have Zeenie adapt to your brand's vocabulary, so responses feel natural and true to your business.
On brand and ever ready
“Zeenie is your assistant, and you can make it work for you the way you want it to work. For example, you can give it a brand voice and terms that are very specific to your business: Refer to therapists as providers, and gift cards as gift vouchers.”
– Sunayana Reddy, Senior Product Marketing Manager, Zenoti
5. Turn Zeenie into your team's knowledge hub
Upload your internal documents – think leave policies, expense guidelines, or SOPs – and Zeenie can answer questions based on them. No more hunting through shared drives or asking the same questions over and over. Everyone gets the same accurate info, instantly.
6. Check your numbers without pulling a dozen reports
Want to see this month's collections by payment type? How about sales figures with and without tax? Just ask Zeenie. You'll get a quick summary with a chart, so you can gauge progress without drowning in spreadsheets or waiting for someone to compile the data.
Susan Haise, president of Edgeless Beauty Group, explains how Zeenie helps managers show up to every conversation fully prepared.
7. Figure out what makes your top providers tick
Ask Zeenie to show you retention rates or rebooking percentages by provider, and you'll quickly see who's crushing it and who might need some extra support. It's an easy way to spot your MVPs and figure out what's working so you can replicate it across your team.
8. Spot revenue opportunities before clients walk in
Your front desk can ask Zeenie, "Who’s a good prospect for a membership pitch today?" and get a list of top candidates based on their visit history. Zeenie even suggests how to bring it up, so your team feels confident turning conversations into sales without being pushy.
Aligned with your business policies
“If refunds are a sensitive topic for your business that should only be handled by a manager, you need to have those permissions in order to customize Zeenie for the entire business. This is a great way to make sure Zeenie isn’t guiding your staff on doing something they can’t do or something they shouldn’t be doing.”
– Michael Simonelli, Training Manager, Zenoti
9. Track performance across centers
If you manage multiple locations, ask Zeenie to compare your top services across stores. You'll see what's working, which makes it easier to share winning strategies across locations and figure out where you might need to adjust your approach.
10. Knock out marketing tasks way faster
Need to respond to a review, draft a client email, or write campaign copy? Ask Zeenie to help. You'll get something polished and on-brand in seconds, so you can spend less time staring at your screen and more of it wowing guests.
The bottom line?
Zeenie handles the tedious work so you can focus on what matters: creating exceptional client experiences. Want that extra teammate? Explore a salon and spa AI assistant for your business at zenoti.com/zeenie.
