The sheer number of salons, spas, and medspas means landing new customers – and keeping current ones – can feel overwhelming and time-consuming. That's why the right marketing tools are so necessary. By adjusting your marketing with software and strategies that empower you to target new customers while nurturing your existing audience, you could enjoy higher profits and an even better return on investment (ROI).

Let's take a look at some tried-and-true marketing tools and best practices to help your salon, spa, or medspa.